Adidas to mint 30,000 NFTs ‘Into the Metaverse’

By Raffaele Redi

The brand dropped its first series of 20,000 NFTs on 17 December

Indigo Herz, Adidas Bored Ape Yacht Club NFT                                 
Adidas bought Indigo Hertz, a Bored Ape Yacht Club NFT - Photo: Adidas

Sports brand Adidas is set to mint 30,000 NFTs ‘Into the Metaverse' starting from Friday 17 December. The brand dropped its first series of 20,000 NFTs at a cost of ETH0.2 or approximately $800.

The first NFTs will be available for Bored Apes and Mutant Apes, along with Pixel Vault and GMoney holders, starting 17 December. The sports brand is also partnering with the metaverse platform The Sandbox.

The German sports brand said the NFTs will provide access to virtual wearable for blockchain-based gaming world The Sandbox. This is where Adidas launched a virtual land and physical production for NFT owners in 2022.

'Into the metaverse'

The company, which called the project 'Into the Metaverse',  said its metaverse principles were designed in April, “while studying the values of web3 that holds and galvanize the community around the new open metaverse environment.”

“The opportunity with the Metaverse is it creates infinite possibilities for us to connect, create and belong. And it's especially that belonging part that we focused on initially. This has been a massive learning journey for us at Adidas, working with the communities that surround G Money, Pixel Vault and the Bored Apes Yacht Club,” said Tareq Nazlawy, Senior Director Digital, Adidas.

“By Adidas embracing the open metaverse, it signals a shift in granting stake to communities who participate in sport and culture. We hope this marks a shift in brands inviting creators to pioneer with us,” said Gordon Goner and Gargamel (pseudonyms), Co-Founders of Bored Apes Yacht Club.

“Watching the narrative change and shaping a project together has I think been an accurate reflection of our collective beliefs and what we all see for the future of this sort of decentralized metaverse, whatever that may be,” said Sean Gearin (GFunk) – Founder of Pixel Vault.

“We are keen to be more explorative in digital and be more mindful about the world with everything we do with the physical product because we know the impact to the planet, and we're committed to minimizing that,” said Andrea Nieto – Senior Designer Future, Adidas.

Further reading: NFTs: Adidas enters the metaverse via Bored Ape sportswear

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