Adobe launches Photoshop features supporting NFT verification

By Raffaele Redi

Adobe launched Adobe MAX 2021, the largest creativity conference in the world

Adobe users can now link social media profiles and crypto wallet addresses to works in the Photoshop desktop app following the launch of Adobe MAX 2021, the largest creativity conference in the world.

“By adding your social media and wallet addresses to your Content Credentials you can further assure consumers that you are indeed the creator of your content,” stated Adobe.

According to the company, users will be able to mint their work as crypto art through crypto addresses as Adobe partnered with the NFT marketplaces KnownOrigin, OpenSea, Rarible, and SuperRare to display Content Credentials, allowing collectors to see if the wallet used to create an asset was indeed the same one used to mint.

NFTs and Photoshop

In support of Adobe’s Content Authenticity Initiative (CAI) , the company shipped Content Credentials in Photoshop, an opt-in feature that shows a creator’s identity and edits history to ensure they are getting attribution for their work.

Content Credentials will also connect to NFT marketplaces. Adobe also introduced a subscription model on social media platform Behance to enable creators to monetise their work. Creators have full control over what they share, and the subscriptions are seamlessly integrated into Behance projects and live streams, so creators can reserve any content for subscribers only. Creators also keep 100% of their subscription revenue, with a 0% platform fee charged by Adobe.

Other major updates

At Adobe MAX, the company announced major updates across Creative Cloud flagship applications powered by Adobe Sensei, accelerated the video creation process with the addition of Frame.io and advanced 3D and immersive authoring abilities.

Adobe also previewed new collaboration capabilities with the introduction of Creative Cloud Canvas, Creative Cloud Spaces and betas of Photoshop and Illustrator on the web.

“Creativity is evolving to meet the new realities of work. Adobe is bringing new collaboration capabilities, more AI-powered features and web-first applications to Creative Cloud to unleash our customers’ full creative potential,” said Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe.

“We are reimagining Creative Cloud products and services to connect creative teams, enable new ways to create and empower more creative careers,” he added.

The Content Authenticity Initiative

Two years after introducing the CAI, Adobe said it is making its content attribution technology available to its customers.

“Through a CAI-driven feature called Content Credentials, attribution capabilities are now available in Photoshop, enabling users to turn on the opt-in feature to share content provenance details about their images; these include the creator’s identity, edits they’ve made and the time and place the photo was taken,” said Adobe.

To ensure creators are getting credit for their work, the company is connecting the Content Credentials feature to NFT marketplaces for further attribution. Lastly, Adobe Stock will also automatically attach Content Credentials to images when they are downloaded.

Further reading: Adobe stock forecast: can it keep going up?

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