Amazon Japan best-selling book has chapter written by Chiliz

The book focuses on NFTs and explores the growth of cryptos within sports

Chiliz logo - Photo:Shutterstock

Chiliz, the global blockchain providers for the sports industry has been featured in an Amazon Japan’s bestseller book, as well as a staff member writing a chapter of the book.   

Yusuke Motoki, marketing and comms executive for Chiliz Japan penned a chapter for the book Textbook for NFTs (Asahi Shimbun Publishing 2021).

Motoki is also leader of the Japanese Chilizen community. The book was commissioned by CoinCheck, one of the biggest cryptocurrency exchanges in Japan. The book is now available to pre-order on and is one of the best-selling books in Amazon Japan’s business and tech sections. The book will go on sale in bookstores in Japan from 20 October.

What does the chapter cover?    

The Chiliz chapter features an exploration into the growth of digital assets in the sports industry. As well as the rise of sporting non-fungible token (NFT) brands, like Sorare the French NFT football trading card game developer and Japanese NFT company Financie.

Regarding the chapter, Motoki said: “I’m very honoured to have been given this beautiful opportunity to contribute a story to CoinCheck’s Textbook for NFTs. Being a proud Chilizen for over two years, I’m constantly reminded of how lucky I am to be part of this amazing journey with Chilizens from all around the world. I look forward to continuing this mission in Japan and bringing even more excitement to the Japanese sports scene. Watch this space!”

Chiliz and the Premier League

Five Premier League clubs have signed up with Chiliz and in turn launched a Fan Token via fan engagement and reward app, is powered by Chiliz.

The football clubs include Aston Villa, Leeds United, Everton, Arsenal and Manchester City.

Aston Villa with the $AVL Fan Token, Leeds United with the $LUFC Fan Token, Everton with the $EFC Fan Token, Arsenal with the $AFC Fan Token and Manchester City with the $CITY Fan Token.

Other major European clubs have also signed deals with, and many have already launched a Fan Token, or are in the process of doing so. These include Juventus FC, Atletico Madrid, A.S. Roma, Paris Saint-Germain (PSG) and AC Milan. named Best Digital Platform by WFS

On 24 September, was awarded Best Digital Platform by the World Football Summit (WFS).

The category was presented by Seven League, a digital sports consultancy, with the jury recognising’s contribution to “improving and modernising fan engagement and fan monetisation in football” and using blockchain technology to create opportunities for fans. Additionally, has opened new revenue streams for clubs during the COVID-19 pandemic. received the award during the WFS Europe congress in Madrid, held at Wanda Metropolitan Stadium, home of Atlético de Madrid, a partner who has launched a Fan Token with the company.

Alexandre Dreyfus, founder and CEO of, collected the award. He shares it with “all the start-ups that are working to create new solutions for the sports industry through technology and innovation”.

Further reading: Premier League contemplates entry into NFT space with Sorare

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