AS Monaco form partnership with NFT agency Capital Block

AS Monaco is the first football club in France to sign up with non-fungible token agency

A hand holds up an AS Monaco team badge in front of the football stadium                                 
The emblem of the football club AS Monaco FC – Photo: Alamy

AS Monaco, officially the Association Sportive de Monaco Football Club SA, have formed a partnership with non-fungible token (NFT) agency Capital Block, which will help the French team to develop NFT assets.

The club, which competes in the top tier of French football in Ligue 1, is the first professional football club in France to sign up with an NFT agency.

Sports and entertainment NFT consultancy Capital Block – which is committed to “helping clubs to use NFTs as a powerful tool to enhance fan engagement with the club they support” – intends to grow the AS Monaco NFT community and advise the team on which NFT platform to work with.

‘The appeal of NFTs is growing’

Oleg Petrov, vice-president CEO of AS Monaco, said: “We are pleased with this partnership with Capital Block, which will allow AS Monaco to strengthen its positioning in the field of digital innovation and improve the possibilities for fans to connect with the club. Every day that passes confirms the growing appeal of NFTs. Capital Block’s expertise will enable us to better understand this universe, to grasp the issue related to it and to define a solid and sustainable strategy.”

Tim Mangnall, CEO of Capital Block, said: “We are delighted to be working with AS Monaco and we are really looking forward to hitting the ground running with the club. One of our first aims is to introduce AS Monaco and their fans to NFTs and how best to engage with them.

“We know the incredible advantages of building an NFT strategy and will be implementing this in the coming months. We are really excited that football clubs across Europe are starting to realise the importance of having an NFT strategy and know those that do will benefit in many ways, as will the fans.”

Top Polish and Turkish teams signed up to Capital Block

AS Monaco are not the first European team to sign up with Capital Block. On 9 February 2022, Legia Warsaw – a Polish football team that plays in the Ekstraklasa, the top tier of Polish football – formed a partnership with Capital Block. This made Legia Warsaw the first European football club to have an official NFT agency.

Then on the 28 February, Trabzonspor, a Turkish football club in Turkey’s top tier Süper Lig, formed a partnership with Capital Block as well.

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