Aston Villa to launch $AVL on

Aston Villa is the fifth Premier League team to partner with Chiliz

Villa Park in Birmingham                                 
Villa Park, Birmingham - Photo: Shutterstock

Aston Villa Football Club (FC) has signed up to a partnership with Chiliz, the global blockchain providers for the sports industry, and will be unveiling a new Fan Token via fan engagement and reward app,

Chiliz did not state when the $AVL Fan Token will be launched but said it would be “soon”.

One free $AVL Fan Token will be available to all existing Aston Villa members and season ticket holders for a limited time.

Augmented reality 

These Fan Tokens are “collectible digital assets, minted on the Chiliz $CHZ blockchain”.

$AVL Fan Token holders will be given the chance to participate in a series of interactive votes with the club each season. Those who hold a $AVL Fan Token will be given access to club-related content and experience’s geo-location, augmented-reality (AR) feature ‘Token Hunt’.

The Fan Token will also allow Aston Villa supporters the chance to take part in global competitions and quizzes, and earn real-life and digital club-related “accolades, benefits and experience along the way”.

Fifth Premier League team to sign up to Chiliz

Aston Villa joins four other Premier League teams which have signed up to Chiliz – they are Leeds United, Everton, Arsenal and Manchester City.

Other major European clubs have also signed deals with, and many have either already launched a Fan Token or are in the process of doing so. These include Juventus FC, Atletico Madrid, A.S. Roma, Paris Saint-Germain (PSG) and AC Milan.

Chiliz states that “more than 45 major sporting organisations have partnered with to launch Fan Tokens”.

It appears Fan Tokens are growing in popularity, However, there has been some dissent among fans.

Part of Messi’s transfer contract paid in $PSG Fan Tokens

In what has been deemed a world first, as part of Lionel Messi’s move from FC Barcelona to Paris Saint-Germain (PSG), the French team will pay part of the football star’s “welcome package” in $PSG Fan Tokens.   

In 2018, PSG became the first sports franchise to partner with  

Marc Armstrong, chief partnerships officer of PSG, said: “Fully embracing and $PSG Fan Tokens has proved a massive success for the Club. We have been able to engage with a new global audience, creating a significant digital revenue stream.”

It has not been revealed yet how much of Messi’s contract is made up of the Fan Tokens, but the club has said he received a “large number”.

“$AVL Fan Tokens will give fans worldwide opportunities to engage with club”

Nicola Ibbetson, chief commercial officer at Aston Villa, said: “We are excited to announce this partnership with that will allow our global fanbase more opportunities to interact with the club and bring them even closer to the club they love.

Alexandre Dreyfus, CEO of Chiliz and, said: “Aston Villa, a club with great tradition and a proud heritage, understands the huge potential of global fan engagement and is now ready to unlock it by launching $AVL Fan Tokens on

“Through $AVL Fan Tokens, Villa supporters the world over will be able to join a global community of fans brought together by their passion for the club, where they can enjoy influence, exclusive content, games, competitions and access to once-in a-lifetime experiences and rewards.

“A very significant proportion of Premier League clubs have now become part of the mission to shift passive fans into active participants on We are on the verge of an exciting new era of greatly enhanced fan engagement for top-flight clubs in England and I cant wait to get started.

Further reading: Sports industry ‘quicker’ at adopting crypto deals than other business sectors

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