Award-winning Kenyan rapper joins Sportsbet.io as global ambassador
King Kaka’s first campaign for Sportsbet.io will begin in January 2022
King Kaka (real name Kennedy Ombima), an award-winning Kenyan rapper, entrepreneur and philanthropist, has become a global ambassador for Sportsbet.io, an online crypto-focused Sportsbook and casino.
The first campaign including King Kaka will be launched later in January. People in East Africa and the surrounding region will gain special access to promotions and bonuses from King Kaka.
King Kaka is the ‘perfect match for our fun, fast and fair approach’
Albert Climent, head of Africa at Sportsbet.io, said: “King Kaka is an inspiration to millions, not just for his game-changing music but also his humanitarian work. He’s the perfect match for our fun, fast and fair approach to crypto gaming, and we know this is going to be a showstopping partnership.”
King Kaka said: “Sportsbet.io are true innovators, and that’s always something I’ll value. Throughout my career and with my music, I’ve tried to follow my own path, and I respect Sportsbet.io for doing the same. I can’t wait to get started as a global ambassador for the world’s top crypto-led sports betting site.”
Southampton FC and Sportsbet.io unveil Crypto Fan Fund
Premier League team Southampton FC and main club partner Sportsbet.io launched a Crypto Fan Fund in November 2021, which is used to finance a series of fan-led initiatives both during the 2021-22 season and in the future.
The fund will be used to help support causes “that matter the most to the club’s fans”.
The decisions on how and where the fund will be used will be decided by Saints Voice, Southampton FC’s long-standing supporters’ panel, which will work closely with the club and Sportsbet.io.
Sportsbet.io will underwrite the fund for the value of two bitcoins at the point of donation which will “guarantee the club access to at least the minimum value of the fund, plus any additional profits accrued from inflation”.
One use of the fund will be to help local venues affected by Covid.