Binance sponsors Africa Cup of Nations football tournament

The Africa Cup of Nations (AFCON) tournament is said to have an audience of 300 million

Flag bearing the Confederation of African Football logo                                 
The AFCON will be held this year in Cameroon and runs from 9 January to 6 February – Photo: Alamy
                                

Binance, currently the world’s largest cryptocurrency exchange by trading volume, has announced a partnership with the Confederation of African Football (CAF), the administrative and controlling body for African association football and it will be an official sponsor of the 2021 TotalEnergies Africa Cup of Nations (AFCON) tournament.

The AFCON is the international men’s football championship of Africa, which is organised by the CAF. It will be held this year in Cameroon and runs from 9 January to 6 February.

Binance is the exclusive cryptocurrency and blockchain sponsor for the AFCON 2021 tournament.

An audience of 300 million

The AFCON is said to bring in an audience of 300 million, with more than 160 nations live broadcasting the football tournament.

Binance will also be the official partner of the Assist of the Day, Binance Assist of the Week and the Binance Assist of the Tournament.

An assist is a contribution by a player to help a team member score a goal.  

“The African continent could lead the future of the blockchain industry”

Véron Mosengo-Omba, general secretary of the CAF, said: “I am delighted to welcome Binance as an official sponsor of the AFCON tournament this year. Through this partnership with CAF, Binance will connect further with its users and the African community through football.

“CAF is ready to embrace blockchain-based technology and its impact on the future of African football development. I am certain that together with Binance, we can take African football to a new level.”

Yi He, co-founder and chief marketing officer of Binance, said: “As part of our mission to drive blockchain adoption and enable greater access to financial services for the world’s unbanked, Binance has provided free crypto education classes to over 541,000 Africans since 2020, on topics ranging from user protection to building a career in blockchain.

“With a population of 1.2 billion Africans and the prevalence of blockchain technology and its use cases, we believe the African continent could lead the future of the blockchain industry. We will continue to put in our efforts in pushing the mainstream adoption of crypto so that more people can understand crypto and understand Binance.”

Emmanuel Babalola, Binance director for Africa, said: “Football is the most popular sport in Africa, one that unites the entire continent and as the leading blockchain ecosystem, we are proud to be an official sponsor of the AFCON tournament. This corroborates our mission to take crypto mainstream across the continent.”

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