Bitstamp partners with esports organisation Immortals
The two companies want the partnership to be a “crypto educational opportunity”
Immortals, the professional esports organisation, has announced a three-year partnership with Bitstamp, the world's longest running cryptocurrency exchange.
This will make Bitstamp a founding partner and the official cryptocurrency exchange of Immortals. The partnership will enable Immortals to “explore future crypto integrations and non-fungible token (NFT) activations”.
Immortals is launching a team of content creators that will serve as Bitstamp brand ambassadors. Becoming a Team Bitstamp member will offer fans the chance to access “interactive streams, custom content, and exclusive giveaways that fuse crypto and gaming”.
In 2022, the League of Legends world championships will be held in North America. League of Legends is a 2009 multiplayer online battle arena (MOBA) game developed and published by Riot Games, and Bitstamp will be the presenting partner of the Immortals Invasion event during the tournament.
Fans will also have the opportunity to win crypto every time the Immortals team draws “first blood” (register the first kill) in an official match.
Both companies say they want the partnership to be an educational opportunity, through which fans can learn more about crypto and how to explore and interact with Web3.
“The esports community is highly attuned to the digital evolution”
Bobby Zagotta, CEO of Bitstamp, said: “Our partnership with Immortals is an extension of our mission to empower our customers by creating a more authentic experience between crypto and gaming. The esports community is diverse, passionate, and highly attuned to the digital evolution. It is among the first to explore the integration of digital assets within their industry."
Jordan Sherman, CEO of Immortals, said: “It's a priority for us as an organisation to show up for our community and bring them value through innovative partnerships like this one with Bitstamp, the longest-running crypto exchange in the world. This partnership will further enhance the Immortals fan experience with real, tangible benefits that connect the crypto and gaming worlds.”