British band Muse to make chart history with NFT album edition

Non-fungible token edition of ninth studio album first to qualify for charts inclusion

Matt Bellamy                                 
The band’s album release follows on from Muse frontman Matt Bellamy’s NFT EP charity auction – Photo: Shutterstock
                                

British band Muse will music history later this month when its ninth studio album is released as a non-fungible token (NFT) edition that qualifies for the charts in Australia and the UK.

The NFT release will be the first new format to be added to the chart system since album streaming seven years ago. 

The album, Will of the People, will be sold through the NFT platform Serenade, which is approved as a chart-return digital retailer. The UK’s Official Charts Company made NFT albums eligible for being included in the charts earlier this year. Earlier this year, Serenade sold official NFTs for £10 each at the BRIT awards.

Fans want sense of proximity to an artist

Serenade founder Max Shand told The Guardian: “What a fan wants is something simple and understandable but that gives them a sense of proximity to an artist and a sense of recognition from other fans.”

The Muse NFT album will be limited to 1,000 copies worldwide and cost £20. Purchasers will receive a downloadable version of the album with a different sleeve as high-resolution FLAC files. The names of all 1,000 buyers will be permanently included in the linked buyer list and each copy will be digitally signed. 

Sebastian Simone, vice president of audiences and strategy at Warner Records, Muse’s label, told The Guardian: “The band have always been at the forefront of technological innovation in their creativity and artistry. We wanted to focus more on the product that the additional experience. 

Frontman Bellamy auctions NFT tracks for charity

Last month, Muse’s front man Matt Bellamy auctioned tracks from his EP Cryosleep on the luxury and celebrity NFT auction platform Cryptograph. The NFT tracks gave fans early access to the EP before its August release and included a song recorded on a guitar once owned by music legend Jeff Buckley. 

The proceeds from the auction went towards The Passage House, a UK homeless charity.

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