CEO of Fortnite developer said he will not ‘touch NFTs’

The Epic Games CEO said the NFT area is too filled up with an array of scams

Fortnight game app on a smarthphone screen                                 
Fortnite game app on tablet screen – Photo: Shutterstock
                                

The CEO of Epic Games, the American video game and software developer behind such games as Fortnite, has come out saying the company will not be launching any non-fungible tokens (NFTs).

Tim Sweeney tweeted that the reason for this is that the NFT field is “currently tangled up with an intractable mix of scams”.

Later in the same Twitter thread, Sweeney went on to say that owning an NFT is about as valuable as liking an image on social media.

Sweeney added: “NFT ownership of a .gif and Twitter likes of a .gif seem…fungible.  

Other well-known names are entering the NFT arena

Still, many respectable brands have launched or are launching NFTs this year. Most recently, to celebrate the release of the new James Bond film, No Time To Die, Metro-Goldwyn-Mayer (MGM) Studios and EON Productions have partnered with VeVe the digital collectible app to launch the first ever series of James Bond NFTs.

As part of the collectibles, a glider and the mask of Safin, one of the villains in the film played by Rami Malek, will become NFTs.

The NFTs will give fans access to a range of collectible content from the film. Dan Crothers, COO and co-founder of VeVe, said: “As fans of Bond, the film franchise’s legacy, and its ongoing impact worldwide, we couldn’t be more thrilled to bring an array of Bond digital collectibles to VeVe and our passionate community of collectors.”

LaLiga and Dapper Labs

LaLiga, the top professional division of the Spanish football league system, has announced a partnership with Dapper Labs, the NFT company, which will see the most memorable football moments from the past 10 seasons released as NFTs.

These NFTs will not be made available until June 2022 but will “give fans the opportunity to collect and own some of the most talked-about contemporary and iconic in-game moments from their favourite teams”.

Such moments from Real Madrid, FC Barcelona, Atlético de Madrid and other LaLiga teams will be turned into NFTs via the Flow blockchain.

Dapper Labs is the company behind National Basketball Association (NBA) Top Shot, which allow fans to buy, sell and trade NBA moments as NFTs. All purchases once the NFTs are live can be made through a Dapper wallet.

LaLiga partners with Sorare to launch NFTs for all its players

Laliga also announced at the beginning of September another foray into the world of NFTs and partnered with French NFT football trading card game developer Sorare to launch NFTs for its players. All 20 teams in the LaLiga will be offering NFTs for every player in the league.

According to LaLiga this will give fans the chance to “freely trade and play with digital cards of players” for the first time. Sorare’s mission is to build “the game within the game” and it plans to partner with every one of the world’s top 20 football leagues by the end of 2022.

Premier League contemplates entry into NFT space with Sorare

The English Premier League is considering joining the NFT area by signing an agreement with Sorare to launch NFTs for its players.

Nicolas Julia, CEO of Sorare, told the Daily Telegraph: “We have had conversations, we have been in touch for a while, and hopefully we will have something to announce with the Premier League.”

Premier League team Liverpool already has NFTs on the platform.

Further reading: John Cena says his NFT sales were a ‘catastrophic failure’

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