Coinbase and the NBA announce multiyear partnership

Coinbase has become the exclusive cryptocurrency platform partner of the NBA and the WNBA

3D rendering of a basketball in a hoop                                 
The partnership was unveiled on the eve of the NBA's 75th anniversary season – Image: Shutterstock
                                

Cryptocurrency exchange Coinbase has announced a multiyear partnership with the National Basketball Association (NBA).

This deal will make Coinbase the exclusive cryptocurrency platform partner of the NBA as well as the Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.     

This deal is the first cryptocurrency platform for each league. Coinbase will provide NBA fans with “unique content, innovations, activations and experiences to educate fans on the increasing advancements happening across the cryptoeconomy”.

Coinbase will have a brand presence featured during national televised games, which started on 19 October during the opening of the NBA’s 75th anniversary season. This saw defending NBA champions the Milwaukee Bucks take on the Brooklyn Nets, a game the Bucks won 127-104.

The crypto exchange will also become the presenting partner of the WBNA Commissioner’s Cup and the USA Basketball men’s and women’s national team exhibition tours, as well as partner of the NBA G League Ignite.  

“As a trusted crypto platform used by millions, Coinbase is a natural fit”

Kerry Tatlock, NBA senior vice president and head of marketing partnerships, said: “As a trusted cryptocurrency platform used by millions, Coinbase is a natural fit as the NBA’s first-ever partner in this thriving category. We look forward to collaborating with Coinbase to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users.”

Kate Rouch, chief marketing officer of Coinbase said: “The freedom to participate and benefit from the things you believe in is at the heart of Coinbase’s mission. Nobody believes this more than NBA and WNBA fans. We’re proud to become the Leagues’ official cryptocurrency partner.”

Rouch added: “As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.”

Phil Cook, chief marketing officer of the WNBA said: “Our partnership with Coinbase is representative of the WNBA’s emphasis on innovation as we continue to find opportunities to meet our fans where they are. As we build off the success of the WNBA’s first 25 seasons, innovating alongside Coinbase will help us explore the future of fan engagement.”

Further reading: Sacramento Kings and crypto Ankr announce partnership

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