Crypto.com named as official partner of F1 Miami Grand Prix

Partnership between Crypto.com and Formula 1 is set to run for a total of nine years

Formula 1 cars hug a bend in single file at a Grand Prix race                                 
New partnership deal has been agreed between Formula 1 and Crypto.com – Photo: Alamy
                                

Crypto.com, the world’s fastest-growing cryptocurrency platform, has announced it is the official title partner of the Formula 1 Miami Grand Prix.

As part of the nine-year deal, the Grand Prix will now be named the Formula 1 Crypto.com Miami Grand Prix.

It will also see the creation of the Crypto.com Terrace, which will be placed within the racing campus, and the Crypto.com Fan Zone, which will be located in the centre of the Hard Rock Stadium, Miami Gardens, Florida.      

“Crypto.com becomes an integral part of the newest Formula 1 event”

In a statement, Formula 1 said the partnership means Crypto.com has “become an integral part of the newest Formula 1 event on the calendar” as its branding and logo will be integrated into the Miami International Autodrome.

This will be the first racing event to take place on the new 5.41km Miami circuit and will be the 11th different US venue to host a World Championship Formula 1 race.

The crypto centre of the US

Kris Marszalek, co-founder and CEO of Crypto.com, said: “Building on our global partnership with Formula 1, we are thrilled to be the first commercial title partner of the Formula 1 Crypto.com Miami Grand Prix in the city that is fast becoming the crypto centre of the US.

“Technology and innovation are at the core of what we do, which strategically aligns with the sport of racing, and together we will create exciting experiences at the intersection of Web3 and F1 Racing.”

Jeremy Walls, senior vice president, chief revenue officer of Hard Rock Stadium and Formula 1 Crypto.com Miami Grand Prix, said: “We are excited for our long-term title partnership with Crypto.com.

“We share its commitment to innovation and will apply those high standards to the fan experience at the Formula 1 Crypto.com Miami Grand Prix. This will be an international event and we look forward to growing together on a worldwide scale.”

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