Crypto.com signs partnership deal with esports brand Fnatic
The five-year partnership deal is said to be worth more than $15m (£10.9m)
Digital currency platform Crypto.com has entered into a partnership agreement with London-based global esports brand Fnatic, who announced Crypto.com as its “inaugural global cryptocurrency partner”.
The five-year partnership deal is said to be worth more than $15m (£10.9m).
The partnership will see the Fnatic team jersey branded with Crypto.com’s logo, and will include “collaborative storytelling with existing Crypto.com partners, engaging gaming content, branded in-game experiences and physical events”, according to the press release. The deal will also include a launch of exclusive Fnatic non-fungible tokens (NFTs).
Fnatic also plans to offer financial literature and crypto education opportunities for those that are new to cryptos and NFTs in order to help its fans further understand the crypto industry.
“A milestone” for the crypto industry
Kris Marszalek, co-founder and CEO of Crypto.com, said: “We’re really excited to launch a fully integrated partnership with Fnatic, which marks a milestone for our industry.
“With more than 200 championships, their team has excelled in-game and out, and has rightfully established itself as the leading team in esports.”
Sam Mathews, CEO of Fnatic, said: “This partnership sees global leaders in esports and cryptocurrency join forces for a ground-breaking, long-term partnership. Fnatic boasts one of the most connected, involved and supportive fan bases in the world, and this landmark deal with Crypto.com allows us to further cater to their everyday needs.
“As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier and future-proof cryptocurrency decisions.”
UFC and PSG partnerships
The Fnatic deal is not the the crypto platform’s first, however. In July, Crypto.com agreed a long-term sponsorship deal with Mixed martial arts organisation Ultimate Fighting Championship (UFC).
The multi-year agreement will see Crypto.com placing its branding on the fight kit worn by UFC athletes during competitions, as well as on related clothing (shorts, sports bras and hoodies) worn by training staff.
Additionally, Crypto.com will be integrated into UFC content on both linear and digital platforms, including live broadcasts, pay-per-views and UFC-owned social media channels.
In September, French football giant Paris Saint-Germain (PSG) also entered into a multi-year partnership agreement with Crypto.com, making it the first official cryptocurrency platform partner of the club. The agreement includes the release of exclusive non-fungible tokens (NFTs) on Crypto.com’s NFT platform.
Additionally, Crypto.com will pay a significant portion of the sponsorship fee using the Crypto.com Coin (CRO), which is “the native cryptocurrency token of Crypto.com”.
Crypto.com has 10 million customers worldwide and is in the top 10 finance apps on both the App store and Google Play.