D&G NFT auction starts while Freddy Mercury NFT sales stall

By Raffaele Redi

D&G NFT auction starts while Freddy Mercury NFTs sales have yet to see success of the Queen front man

Dress of a Dream and Glass Suite, two of the nine pieces auctioned off by D&G – Photo: Germa Larkin, Dolce and Gabbana

The first-ever non-fungible token (NFT) collection by luxury fashion house Dolce & Gabbana, ‘Collezione Genesi’, is now on sale by private auction.

The Dolce & Gabbana Collezione Genesi auction began today, 20 September, on the UNXD platform, which is built on Polygon. The auction is taking place in ethereum (ETH), and all of the NFTs will be minted to layer 1 Ethereum.

“The 9-piece, one-of-a-kind Genesis collection comes with unrivalled digital, physical, and experiential benefits”, said Dolge & Gabbana on Twitter.

All of the pieces auctioned include the NFT, a digital wearable, a physical dress, suit or crown (where appliable) or a hand sketch, and experiential access ranging from one to two years according to the item.

As Dolce & Gabbana also tweeted, “The IRL experience linked to this collection is magical. As just one example, this striking photo captures the opening night dinner during this year’s Dolce & Gabbana Alta Moda couture event in Venice. This is what winning bidders can expect: digital, physical, experiential.”

Regarding the auction, the fashion house stated: “The result of the Collezione Genesi auction will soon be announced, and the DGFamily NFT community will form our framework for the future. We will reveal more in the coming weeks. For now, we want to highlight that our Genesis drop is only the beginning and the start of something truly special.”

So far, no Rhapsody on Freddy Mercury NFT sales 

The collection of four NFT works by artists Blake Kathryn, Chad Knight, Mat Maitland and MBSJQ, curated by Six Agency, recorded no bids in the first hours of the 75-hour-long auction, despite the plan for the profits to benefit The Mercury Phoenix Trust, the non-profit founded in Freddie’s memory to help fight AIDS worldwide.

However, as the auction is still ongoing, the initial result obtained from Freddie Mercury’s legacy collection on the platform SuperRare could be overturned with last-minute bids.

The Mercury Phoenix Trust and UNXD have not yet responded to a request for comments.

Further reading: John Cena says his NFT sales were a ‘catastrophic failure’

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