Eighth Brazilian football club signs up to Socios.com

EC Bahia follows in footsteps of seven other Brazilian clubs as well Juventus FC and PSG

Football on Brazilian flag                                 
Esporte Clube Bahia have signed up with Socios.com to offer supporters Fan Tokens – Photo: Alamy

Football team Esporte Clube (EC) Bahia have announced that they will launch a Fan Token on Socios.com, bringing the number of Brazilian football clubs working with the fan engagement and rewards app to eight.

EC Bahia play in Brazil's second tier football league – the Campeonato Brasileiro Série B – and won the Brasileirão, the country’s primary football competition in 1959 and 1988.

The Socios.com Fan Tokens are said to give “sports fans access to a new digital service provided by their favourite teams”, according to the announcement from Chiliz, the sports and entertainment industries blockchain provider that powers Socios.com. Fan Token holders can influence decisions their teams face via polls, earn rewards, enjoy VIP experiences, access games, competitions and exclusive offers via the app, and receive unique digital rewards, such as non-fungible tokens (NFTs).

The other seven Brazilian teams who have launched a Fan Token on Socios.com are Clube Atlético Mineiro, SC Corinthians, Flamengo, São Paulo FC, CR Vasco da Gama, Palmerias and SC International.

EC Bahia join six other Premier League teams

Crystal Palace and five other Premier League teams have also partnered with Socios.com, including Aston Villa, Everton, Arsenal, Manchester City and Leeds United.

Other major European clubs that have signed deals with Socios.com and launched a Fan Token include Juventus FC, Atlético Madrid, AS Roma, Paris Saint-Germain (PSG) and AC Milan.

Socios.com is planning to increase gamification on the app and launch a wide range of sports-themed mobile games exclusively for Fan Token holders.

‘Extraordinary passion for football in Brazil’

Alexandre Dreyfus, CEO of Chiliz, said: “We’re delighted to welcome EC Bahia as our eighth Brazilian partner. There’s an extraordinary passion for football in Brazil and the clubs recognise that their fans deserve every opportunity to be recognised and rewarded for their support.

“We look forward to creating amazing opportunities and new experiences for Bahia fans.”

Guilherme Bellintani, president of EC Bahia, said: “We are very happy to have Socios.com as a partner, proving the international strength of the club. There is a phrase that our fans like to say on social media that is ‘Bahia is the world’. A pioneering spirit and innovation are hallmarks of the club.”

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