Esports group first in UK to launch Fan Token on

UK-based Endpoint CeX becomes the sixth esports partner on the platform

Team of teenage gamers taking part in esport tournament                                 
EndPoint CeX will be launching the $ENDCEX Fan Token on the platform – Photo:Shutterstock

Endpoint CeX, a UK-based esports organisation that competes in video gaming tournaments involving games like Counter-Strike: Global Offensive (CS:GO), Rocket League, Quake and Rainbow 6 Siege, has signed a partnership with Chiliz, the global blockchain provider for the sports industry. The partnership will result in the unveiling of a new Fan Token via fan engagement and reward app

Endpoint CeX becomes the sixth – and first UK-based – esports group to partner with the platform. The $ENDCEX Fan Token Offering will take place on 18 November.

The esports organisation will use the $ENDCEX Fan Token “to empower their fanbase with a selection of unique and exciting rewards”, according to the Chiliz press release. Those who buy the $ENDCEX Fan Token will have access to exclusive rewards from video games and technology retailer CeX as well as receive opportunities to attend CeX events as a special guest. Endpoint will also be hosting monthly polls where fans who hold the $ENDCEX Fan Token can vote and have a direct say on organisation decisions.

“Over 70 major sporting organisations have partnered with”

More than 70 major sporting organisations have partnered up with to launch Fan Tokens, including FC Barcelona, Paris Saint-Germain (PSG), Juventus and AC Milan.

In addition, has partnered up with five English Premier League teams: Aston Villa with the $AVL Fan Token, plus Leeds United ($LUFC Fan Token), Everton ($EFC Fan Token), Arsenal ($AFC Fan Token) and Manchester City ($CITY Fan Token). All five have launched or will be launching a Fan Token with Chiliz and

Teams from other sports, including the US National Basketball Association (NBA) and Ultimate Fighting Championship (UFC), have also launched Fan Tokens on

“Our Fan Token is going to help change the way we develop UK esports”

Peter Thompson, chief operating officer (COO) of Endpoint CeX said: “We are extremely pleased to bring the next level of fan engagement to our ever growing and amazing supporters. Partnering with Socios on the launch of our Fan Token is really going to help change the way we nurture and develop UK esports, especially alongside the launch of the new Endpoint HQ in 2022. We are excited to invite our fans to help shape the future of Endpoint CeX and be able to reward them in new and innovative ways.”

Alexandre Dreyfus, CEO of Chiliz and added: “We’re delighted to welcome Endpoint CeX to as our sixth partner in esports and the first from the UK. We’re fully committed to creating amazing opportunities for Endpoint CeX fans around the world and look forward to revealing more about this partnership – including details on the groundbreaking first poll – soon.”

Further reading: Amazon Japan best-selling book has chapter written by Chiliz

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