First “proof of fandom” NFTs sell out
The NFT drop by Canadian alt-rockers Our Lady Peace fetched around $20,000
The drop, which was announced to Currency.com at the end of 2021 and took place on the S!NG platform, fetched around $20,000, with each of the unique NFTs selling for $39.99.
"We just had 500 fans lean into the future of Web 3.0 with us and be the first to purchase our forthcoming album, Spiritual Machines 2, as an NFT,” said Raine Maida, lead singer and co-founder of Our Lady Peace.
“We have firmly embraced this critical intersection between music and tech and are leveraging the power of the blockchain to build better communities and change the way we distribute music. This is a first and we thank all our fans for taking this step with us.”
First band to deliver NFTs to fans in real time
The sale makes Our Lady Peace the first band to deliver NFTs to their fans in real time at live events, via Maida’s newly launched Drrops app. Geolocation technology was used to offer exclusive music, merchandise and live content exclusively to fans who attended their recent USA shows.
“Understanding our fans better and giving them access to exclusive digital and physical goods is yet another powerful way to reward and talk to the fans that pay to come see us live,” said Maida.
Spiritual Machines 2 will be released worldwide by Shelter/BMG on 26 January, in physical, digital and streaming formats. The new album continues many of the themes from the band’s critically acclaimed 2000 album Spiritual Machines, which was inspired by the book The Age Of Spiritual Machines by Raymond Kurzweil. Kurzweil himself appears on both albums.
It includes the song Stop Making Stupid People Famous, featuring Nadya Tolokno of the iconoclastic Russian feminist group Pussy Riot, whose members have several times been arrested for their public opposition to the Russian government.