FTX announces global partnership with the ICC
FTX will be the official cryptocurrency exchange partner for ICC events
Cryptocurrency derivatives exchange, FTX has announced a global partnership with the International Cricket Council (ICC), the world’s governing body of cricket.
FTX will be the official cryptocurrency exchange partner for ICC events.
The crypto derivatives exchange will partner with the ICC Men’s T20 World Cup in October and the ICC Men’s Cricket World Cup hosted in India in 2023.
The partnership also includes logo coverage at the Men's and Women's Cricket World Cups, Men's and Women's T20 World Cups, Men's U19 Cricket World Cup, and Men's Cricket World Cup Qualifier.
“Crypto is still in its infancy and at FTX we are looking to forge a new path”
Sam Bankman-Fried, CEO and founder of FTX said: “Cricket is a long-established sport with deep a history and team ties that go back generations. Cryptocurrency is still in its infancy and at FTX we are looking to forge a new path in mostly unchartered territory. However, to me, this partnership represents the marriage of those two concepts.
“It is an honour to be a part of the men’s and women’s cricket tournaments and we look forward to building a strong relationship with the International Cricket Council in the years to come.”
Anurag Dahiya, chief commercial officer (CCO), ICC said: “We are delighted to welcome FTX to our diverse family of partners at the ICC at an especially exciting time for the sport, with the highly anticipated ICC Men’s T20 World Cup coming up shortly. FTX has successfully established itself in a very dynamic sector as one of the world’s leading cryptocurrency exchanges.
“Their innovative and ambitious approach matches well with the energy of our sport. We look forward to working together on opportunities to engage fans in exciting new ways over the coming years and throughout our events.”
FTX is not a stranger to sports
In September, Stephen Curry, three-time National Basketball Association (NBA) champion and two-time NBA Most Valuable Player, became a global ambassador and shareholder of FTX.
Curry, who plays for the Golden State Warriors, is not the first high-profile athlete to partner with FTX. Tom Brady, a quarterback for the National Football League (NFL) team the Tampa Bay Buccaneers, inked an endorsement deal with the exchange in June.
The partnership with FTX is the first time that the 33-year-old NBA player has invested in the crypto sphere.
In the same month, the Mercedes Formula 1 (F1) Team and FTX announced a long-term partnership.
The Mercedes-AMG Petronas F1 Team’s partnership deal with FTX will span multiple race seasons. As part of this deal, the FTX logo will be featured on both the driver and the cars. The first time the logo made an appearance was on the 26 September at the Russian Grand Prix.
As a team partner the FTX logo will also be placed on the team’s fleet of Mercedes-Benz trucks, in the garage and on all partner logo displays in the trackside hospitality and communications facilities.