FTX Europe and Tomorrowland form Web3 and NFT partnership

The partnership will also look into Tomorrowland accepting crypto payments

 FTX logo on a smartphone screen                                 
Crypto exchange FTX signs deal with dance music festival Tomorrowland – Photo: Alamy

FTX Europe, the European affiliate of cryptocurrency derivatives exchange FTX, has announced a partnership with Tomorrowland, to help the music festival make the leap into the world of Web3 and non-fungible tokens (NFTs), “to create experiences that benefit the People of Tomorrow”.

Tomorrowland is an electronic dance music festival that has been held in Flanders, Belgium since 2005. The new partnership intends to bring Web3 to Tomorrowland’s events, including the annual Tomorrowland in Belgium, Tomorrowland Winter and the award-winning digital festival Tomorrowland Around the World.  

As well as looking into using NFTs for art, music and ticketing, other plans include staging events in the metaverse and accepting cryptocurrency payments.  

Tomorrowland said that its “evolution to Web3 is an opportunity to establish a deeper connection to the community and engage festival-goers with streamlined ticketing options, artists with new creative outlets, and fans of Tomorrowland with the ability to earn, collect or buy digital Tomorrowland assets.”

One of the biggest dance music festivals

Tomorrowland now attracts over 400,000 attendees, making it one of the largest electronic music festivals in the world. Tickets for the festival habitually sell out within an hour. Tomorrowland has also been voted ‘World’s Best Music Event’ at the International Dance Music Awards no fewer than five times.

The partnership kicks off with a unique activation called The Quest by FTX, which allows Tomorrowland Winter festival attendees to collect the first 1,500 of a planned collection of 6,500 NFTs and earn a unique experience. There will be five locations hidden in the mountains of Alpe d’Huez in France: festival-goers will have to find these locations and then scan their event bracelet for entry, with 250 winners selected each day of Tomorrowland Winter.

“A lot of possibilities”

Sam Bankman-Fried, CEO and founder of FTX, said: “It’s exciting to see the continued blending of crypto, music, and events. We’re proud to partner with Tomorrowland to bring their truly unique and magical events to the digital space by supporting their Web3, NFT and crypto-related initiatives.

“We're also aligned in our shared belief that community, accessibility, transparency and sustainability are the leading factors for a better Tomorrow. The Quest by FTX will give attendees of this Tomorrowland Winter a fun and interactive way to gain access to exclusive events.”

Michiel Beers, founder of Tomorrowland, said: “It’s within the DNA of Tomorrowland to never stop pushing the boundaries of creativity and innovation, to create the most unique experiences and important moments for our global community, The People of Tomorrow. The evolution to Web3 opens a lot of possibilities for our endless imagination and the opportunity to tighten the bonds of our community in the coming years.”

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