Interactive NFT by Beatles cover designer auctioned at Bonhams

By Raffaele Redi

The NFT will be offered as eight individual lots

Coldie x John Van Hamersveld - The Unfolding Dream: In partnership with Async                                 
Van Hamersveld collaborated with NFT artist Coldie to create master scene made up of seven separate constituent layers - Photo: Bonhams
                                

London-based auction house Bonhams is putting under the hammer an interactive NFT from Beatles, Rolling Stones, KISS, and Blondie album cover designer John Van Hamersveld.

The NFT, sold in partnership with Async, a new art movement built on the blockchain, depicts one master scene made up of seven separate constituent layers, each of which can be varied by selecting from a range of available designs.

The NFT master copy titled The Unfolding Dream is estimated to be worth between $100,000 and $150,000, while individual layers carry estimates ranging from $8,000 to $15,000.

As the New York branch of the auction house explains, the winner has visual control over their layer of the artwork, which has precisely 96,768 possible combinations overall.

“Each buyer will be offered a digital frame of the NFT, and changes in each layer will display on all frames, making this NFT an unusual and exciting community artwork,” said a Bonhams spokesperson.

A first in auction history

The NFT will be offered as eight individual lots in an exclusive online sale running until 1 December, culminating in a live sale in New York.

“A first in auction history, this online sale will allow bidders to submit aliases that will be read aloud live by the auctioneer while the bidding is underway,” said Bonhams.

The work will be displayed at Bonhams New Bond Street on a digital canvas provided by Bonhams’ partner Netgear and will display a live feed to reflect any layer changes resulting in a constantly adapting artwork.

Nima Sagharchi, Bonhams Head of Digital Art, said: "The dynamic, interactive NFTs pioneered by Async are genuinely revolutionary.

“The works not only invite engagement and participation from their eventual owners but almost a sense of collaborative authorship as holders of different layers can adjust them resulting in thousands of potential permutations," he added.

Van Hamersveld and COLDIE bio

Van Hamersveld is best known for having designed album covers for legendary bands including the Beatles, the Rolling Stones, KISS, and Blondie. The artist has also collaborated on numerous designs with his friend COLDIE, an award-winning crypto artist.

Van Hamersveld is known for his cover designs for legendary albums including the Beatles' Magical Mystery Tour and The Rolling Stones' Exile on Main Street.

He served as Capitol Records' Head of Design between 1965-8 and created an official poster and 360-foot-long mural for the 1984 Los Angeles Olympic Games.

COLDIE is known for his digital scenery and playfully witty political creations, having sold over $7m worth of digital artworks.

COLDIE commented: "This collaborative composition explores the shared life experiences of John and myself in one highly customizable, living art format. I created the artwork in real-time specifically for the auction, with some elements captured only days before minting it.”

“John's outstanding visual vernacular adds both a realistic and surrealistic vision of what is possible in the real and dream worlds. It was an honour to collaborate with this childhood idol of mine on such a unique project," he said.

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