Italian Lega Serie A partners with already has a partnership with Inter Milan, Juventus, AC Milan, SSC Napoli and FC Bologna

A logo of Italy's Lega Serie A                                 
The partnership begins on 12 January - Photo:Alamy

Lega Serie A, the professional league competition for football clubs located at the top of the Italian football league system has a new partnership with, the all-in-one influence and rewards app for sports fans. will also become the main sponsor of the Supercoppa Frecciarossa, the Italian football super cup and Coppa Italia Frecciarossa Finals, the national cup in Italian football.

Chiliz, the global blockchain providers for the sports industry is said to power

The partnership will begin as Alexandre Dreyfus, CEO of Chiliz and, presents the Most Valuable Player (MVP) award on 12 January following the Supercoppa Final between Inter Milan and Juventus. has partnerships with other Italian football teams such as Inter Milan, Juventus, AC Milan, SSC Napoli, AS Roma and FC Bologna.

Lega Serie A ‘is ready to seize opportunities offered by new markets’

Luigi De Siervo, CEO of Lega Serie A said: “We are extremely pleased to announce this partnership with, a leading brand in its sector that has been working with the excellence of sports for several years now. With this agreement, Lega Serie A proves once again to be ready to seize the opportunities offered by new markets, projected towards the future and innovation and careful to respond to the needs of fans around the world.”

Dreyfus said: “In 2021 we grew our network by over 500% and welcomed over a million new users to our platform.

“We've got bigger aims for the next 12 months, so we're delighted to begin 2022 with this major announcement that further solidifies our commitment to the Italian sports industry. We look forward to working closely with Serie A, spreading the message about and building up our community of superfans both in Italy and across the world."

Over 1.3 million users from 167 countries use to engage with and be rewarded by the teams they support through Fan Tokens.

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