John Legend co-launches NFT platform for creative talent

By Raffaele Redi
• Updated

The platform aims to provide artists and musicians with easy access to the crypto environment

John Legend at the LACMA 2019 Art + Film Gala at the LA County Museum of Art. Picture: Paul Smith / Featureflash                                 
12-time Grammy Award-winning John Legend is OurSong co-founder and chief impact officer – Photo: Shutterstock
                                

Our Happy Company has announced the launch of a new NFT platform, OurSong, with 12-time Grammy Award winning singer and songwriter John Legend as its co-founder and chief impact officer.

The American singer will work as a talent scout for OurSong, which aims to showcase creators and artists, monetise their work and engage with fans through NFT creation and ownership. They will gain access to the crypto environment via an “easy-to-use mobile experience”. 

“OurSong does not require users to hold a separate cryptocurrency wallet outside the app,” stated the platform.

Chris Lin, co-founder and CEO of Our Happy Company, said: “As it currently stands, navigating the NFT landscape is incredibly confusing. It’s reserved for such a small subset of users. We’re hoping to democratise this technology and make it as mainstream as social media, streaming or any of the other technologies we take for granted today.

“Our platform is intentionally built to make NFT ownership as approachable as possible, so anyone previously intimidated by the technology can gain access to it.”

John Legend as talent scout

As part of the launch, Legend and the co-founding team aim to shine a spotlight on creators globally to “bring greater opportunity and equity to creative expression”.

“NFTs hold so much promise in ushering in the next generation of singers, songwriters, photographers, artists and more,” said Legend.

“I helped found OurSong because I believe NFTs can change the way creators are discovered, improve how they serve their biggest fans, and reshape the industry as a whole. That starts with building a platform that serves all creators, whether they have one hundred fans or one hundred thousand,” he added.

In addition, the platform said it will allow musicians to create digital cover art that also gives owners access to audio clips and other content, helping users grow their fan bases and build communities around their work. 

The team behind OurSong has experience across music, technology and other creative disciplines. They include Kevin Lin, co-founder of Twitch; Matt Cheng, founder of Cherubic Ventures; and Chris Lin, CEO of music streaming service KKBOX.

Legend recently partnered with Picasso heirs to launch an NFT series inspired by the famous painter’s ceramic works.

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