E-cigarette giant Juul suspends sales of all fruity flavours in the US

Move comes ahead of the Trump administration’s ban on flavoured e-cigarettes

E-cigarette manufacturer Juul Labs is suspending the sales of its non-tobacco, non-menthol-based flavour (mango, creme, fruit, and cucumber) e-cigarettes in the US. This comes ahead of a Trump administration policy that is expected to remove all flavoured e-cigarettes from the market.

The suspension will remain while the Food and Drug Administration reviews vaping and the products.

“We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers,” Juul CEO K C Crosthwaite said in a statement.

Trump administration officials said they plan to remove all flavoured pods, including mint and menthol – leaving only tobacco flavoured e-cigarettes on the market – citing health concerns and a growing epidemic of teenage vaping.

Juul said it will continue selling its mint and menthol nicotine pods in the meantime.

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In September, Juul Labs announced that its chief executive was leading a broad review of the company’s practices and policies. It also suspended all broadcast, print, and digital product advertising in the US.

Prior to the suspension, Juul’s non-tobacco, non-menthol-based flavours were made available by Juul Labs in the US only at juul.com, which has strict age-verification controls.

The company said it will continue to refrain from “lobbying the administration on its draft flavour guidance and will fully support and comply with the final policy when effective”.

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