Juventus announce Bitget as first ever sleeve partner

The Asian cryptocurrency exchange logo can now be seen by the entire Juventus fan base

Logo of Juventus football club on an official jersey                                 
Juventus will debut its new sleeve partner sponsorship deal tonight – Photo: Shutterstock

Juventus Football Club (FC) – the Turin-based team that is part of Italy’s top tier football league Serie A – have announced that Asian cryptocurrency exchange Bitget is to be the club’s first official sleeve partner.

The team will debut the Bitget logo on players’ sleeves in their match against Chelsea tonight, 29 September, at 20:00 BST (UTC +1) as part of the Union of European Football Associations’ (UEFA) Champions League.

According to Juventus, the Bitget logo’s position on the shirt sleeve will receive “great visibility thanks to the large global audience that Juventus reaches” – while the agreement underlines the club’s focus on the future and the “most advanced technologies”.  

Better international awareness

James Lee, Bitget’s global strategy officer, said: “Bitget has been looking for outstanding partners from the sports world and game community. Juventus has been fighting hard in the past century, demonstrating the fair, competitive spirit that is expected in sports. The partnership will help Bitget better enhance our international awareness.”

Giorgio Ricci, chief revenue officer of Juventus, said: “It is a pleasure to welcome Bitget as the first Juventus sleeve partner and help it increase its awareness across our fanbase worldwide. We will support the partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience.”

Juventus is no stranger to cryptos

Juventus have also signed up to a partnership with Chiliz, the global blockchain provider for the sports industry, and have unveiled a new Fan Token via fan engagement and reward app, Socios.com. In October 2020, the Juventus $JUV Fan Token was successfully minted.

Other major European clubs have also signed deals with Socios.com and many have either already launched a Fan Token or are in the process of doing so. These include Atletico Madrid, AS Roma, Paris Saint-Germain (PSG) and AC Milan.

Five Premier League clubs have also signed up to Chiliz, which include Aston Villa, Leeds United, Everton, Arsenal and Manchester City.

Further reading: Southampton FC unveil learncrypto.com as training kit partner

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