Maroon 5 and Kings of Leon NFT platform launches ticketing app
The wallet will enable credit card, fiat and crypto payments via Ethereum and Polygon integration
Music tech power player and NFT marketplace YellowHeart has launched the YellowHeart Wallet, the first NFT ticketing mobile app in North America.
YellowHeart, which has previously issued NFTs and community tokens for the bands Kings of Leon and Maroon 5, said its wallet aims to eliminate the need for a physical ticket and connect users directly to YellowHeart’s Web3 Ethereum-based NFT ticketing platform and marketplace.
“The YellowHeart Wallet enables credit card fiat and cryptocurrency payments via Ethereum and Polygon integration, to be used for live event NFT ticket purchasing and on-site redemption. The wallet also integrates seamlessly with on-site activations and the concert-going experience,” said the company.
“Fans who hold an artist’s community token, or have previously purchased NFTs from an artist, creator or event producer via YellowHeart’s Web 3 NFT marketplace, can receive benefits that come with purchasing and using NFT tickets, like exclusive in-app content, surprise access to private events, and collectable NFT tickets.”
Creative digital experiences
NFT ticketing technology unlocks an array of creative digital experiences and content interactions that aim to enhance the fan experience and also provide new tools and information for event producers and touring artists.
“Tokenised access tied to IPFS means that a change triggered on the blockchain can result in unique, streamlined experiences, like a digital image of a concert ticket changing colours, or automatically upgrading to grant exclusive access to fans who scan into a concert or event or purchase on-site merchandise,” the company explained.
As the company explains, the Polygon-powered NFT tickets are also designed to connect to the rest of the YellowHeart ecosystem, meaning fans who have purchased an NFT in the past, or are connected to an artist’s tokenised community, can be granted exclusive access or partner opportunities such as discounts at selected stores or restaurants before or after a show, access to private events, exclusive meet and greets, and more.
“Providing fans with a technology that grants exclusive access to concert tickets and event-specific content is a real win for us. Combine this with our focus on artist community tokens, exclusive album-connected NFT content, and the possibilities for creativity from here are endless,” said Josh Katz, CEO of Yellowheart.
The fight against ticket scalping
In addition to the fan experience, running ticket sales through an open-source blockchain via the new app and wallet will give artists and event organisers the ability to track the entire ticketing cycle, including monitoring secondary market resales and potential ‘scalping’.
As the company explained: “For fans and attendees not accustomed to blockchain and NFTs, the app means it is as simple as scanning a QR code displayed at an event. On-site QR codes will prompt new users to download the app, where they will be able to check out artist-related NFT offerings, but can interact and purchase these blockchain-tied assets directly with a credit card”.
“Once a user is on-board, any number of blockchain-based rewards can be granted to them, and collectable NFT tickets will immutably tie the fan’s presence at that one specific show,” YellowHeart added.