Martha Stewart unveils her range of NFTs

The NFTs will reflect the changing seasons, holidays and other special occasions

Martha Stewart                                 
Martha Stewart has launched a range of NFTs – Photo: Shutterstock
                                

American businesswoman, writer and television personality Martha Stewart has launched her own non-fungible tokens (NFTs) via her own digital boutique, FRESH Mint.

The NFT collection is being launched in partnership with NFT provider Tokns.

Stewart “will curate an eclectic collection of NFTs, collaborating with world-class designers, photographers, and artists as well as up-and-coming creators in the NFT community.”

The FRESH Mint boutique went live on 19 October and will be integrated with Stewart’s website, www.martha.com.

First NFTs will be Halloween-themed

FRESH Mint NFTs will adapt physical artifacts from Martha’s iconic creations and will create new art to celebrate the changing seasons, holidays and other special occasions.

The first set of NFTs is called the Carved Collection, and celebrates Halloween. The NFTs feature pumpkin carving art by Marc Evan and Chris Soria, founders of NYC-based Maniac Pumpkin Carvers, as well as incorporating some of Martha’s Halloween costumes into pumpkins.   

“I see NFTs as a new canvas for creativity”

Martha Stewart said:I’ve been so fortunate to collaborate with talented artists, creators and entrepreneurs throughout my life. I see NFTs as a new canvas for creativity and Blockchain as a vehicle to protect artists’ IP and support their incredible work. By collaborating with Tokns, we reached an approach that feels authentic and aligned with my vision.”

Jamie Tedford, co-founder of Tokns, said: "We are beyond excited to help bring Martha’s NFT vision to life. Over decades, her innovation has created a trove of historical artifacts and intellectual property. It is our job to unlock this value, giving fans a new way to celebrate her legacy.”

In July this year, Tokns partnered with Team GB to launch the first-ever official NFT collection for an Olympic team ahead of the 2021 Tokyo Games. The NFTs were created by Tokns and Team GB artist Ben Mosley.  

Further reading: NFT-creating humanoid robot Sophia sold by Sotheby’s

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