Maserati auctioned off its debut NFTs collection

By Raffaele Redi

The NFT series was designed in partnership with Automobilist

Italian luxury vehicle manufacturer Maserati has auctioned off its debut non-fungible token (NFT) collection.

Less than 12 hours to the end of the auction on the platform US SuperRare, the historical ‘White Lady’ – one of the NFTs in the series – was valued at ETH 2, or around $7,000, however, bids are expected to emerge over the next few hours.

Exclusive NFT Fine Art series

The NFT series was designed in partnership with Automobilist – a collective of artists, designers and passionate motorsports – as part of its new collectable series of digital vehicles Turnarounds, and features the famous and fascinating ‘White Lady’ or ‘Dama Bianca’, the name given to 3500GT, which was first seen at the 1957 Geneva Motor Show.

“This is where the journey for each Fine Art piece begins: with the reconstruction of the car in full 3D, accurate down to every minute detail. Every imperfection, nut, bolt and coat of paint is carefully detailed in an unprecedented level of accuracy," said Automobilist.

Vehicles without 3D data require huge amounts of research in historical referencing, technical analysis and imagery documentation to accurately reconstruct these stunning vehicles in their true form. 

Automobilist claimed it spends over 4,000 painstaking hours designing and developing its Fine Art pieces, with each car recreated in flawless and intricate 3D detail.

Lamborghini and Porsche NFTs in pole position

Maserati is not the only automobile manufacturer to join the NFT club.

Recently, Elysium Bridge launched a partnership with Ferruccio Lamborghini museum’s to create NFTs, launching a new NFT platform with a series of events and auctions. 

Meanwhile, Porsche fans had the opportunity to purchase a design sketch by exterior chief designer Peter Varga when it was auctioned off in August as an NFT. The NFT was sold at the end of the auction via the US platform SuperRarefor a value of 30.25 ETH, corresponding to a value of around $90,000.

Formula 1 and other famous car races

Formula 1 also jumped on the NFT train over the summer. 

In June 2021, the blockchain Tezos was selected by McLaren Racing for a multi-year technical partnership across Formula 1, IndyCar and esports to create an NFT fan experience.

Previously, Red Bull Racing Honda confirmed a multi-year technical partnership with Tezos to build its first-ever NFT fan experience.

Finally, the famous race 24 Hours of Le Mans also launched its own collection of NFTs. Its most expensive NFTs, ‘Fords and the Furious’, was recently auctioned off for $5,600. 

Porsche Automobil Holding SE
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Further reading: Dolce & Gabbana launches its first NFT ‘Collezione Genesi’

Further reading: ‘In the Mood for Love' NFT to be auctioned by Sotheby’s 

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