CEO: Reed Hastings
Based in: Los Gatos, United States
Founded: August 29, 1997
Best known for: Streaming
Traded on: NASDAQ
Netflix is an international company that’s best known for offering an online streaming service for movies, TV programmes and documentaries. The Netflix company initially began life as a website offering DVD purchases and rentals – with titles sent to customers through the post. It began to pivot away from this business model 10 years after launch, when its focus shifted towards video on demand.
The company has gained tens of millions of subscribers as consumers move away from watching shows as they are broadcast – instead choosing to binge on box sets and enjoy multiple episodes in quick succession. In terms of Netflix company history, 2012 was a significant milestone as it marked its first foray into producing original content. Through exclusive TV shows such as Lilyhammer, House of Cards and Orange is the New Black, Netflix has sought to make its platform a destination for programmes not available elsewhere.
Netflix share price history dates back to May 2002, when it sold 5.5 million shares at $15 apiece. Since then, the Netflix stock price has risen twentyfold.
Netflix by numbers
The number of US consumers who still subscribe to Netflix’s DVD-by-mail service
US viewers who finished the third season of Stranger Things on the day it launched
The reported budget for the first series of Netflix original The Crown
Emmy nominations received by Netflix – with 43 awards won
Netflix’s estimated total content spending worldwide in 2019
The estimated number of American adults who will use Netflix once a month in 2019