Company profile

CEO: Reed Hastings

Based in: Los Gatos, United States

Founded: August 29, 1997

Best known for: Streaming

Traded on: NASDAQ

Ticker: NFLX

Netflix is an international company that’s best known for offering an online streaming service for movies, TV programmes and documentaries. The Netflix company initially began life as a website offering DVD purchases and rentals – with titles sent to customers through the post. It began to pivot away from this business model 10 years after launch, when its focus shifted towards video on demand.

The company has gained tens of millions of subscribers as consumers move away from watching shows as they are broadcast – instead choosing to binge on box sets and enjoy multiple episodes in quick succession. In terms of Netflix company history, 2012 was a significant milestone as it marked its first foray into producing original content. Through exclusive TV shows such as Lilyhammer, House of Cards and Orange is the New Black, Netflix has sought to make its platform a destination for programmes not available elsewhere.

Netflix share price history dates back to May 2002, when it sold 5.5 million shares at $15 apiece. Since then, the Netflix stock price has risen twentyfold.

Daily change
Low: 594.63
High: 618.29

Netflix by numbers


The number of US consumers who still subscribe to Netflix’s DVD-by-mail service


US viewers who finished the third season of Stranger Things on the day it launched

$130 million

The reported budget for the first series of Netflix original The Crown


Emmy nominations received by Netflix – with 43 awards won

$15.1 billion

Netflix’s estimated total content spending worldwide in 2019

157.3 million

The estimated number of American adults who will use Netflix once a month in 2019

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