Dyson scraps electric car project
UK appliance maker Dyson pulls the plug on £2.5 billion electric vehicle plans
James Dyson, the UK entrepreneur behind the Dyson vacuum cleaner and hand drier, has told staff that he is scrapping plans to produce an electric vehicle aimed at the Asian market, two years after the “secret” project to produce the car was revealed.
He said that the team had developed a “fantastic” electric car, but added that it was not “commercially viable”. The decision will affect jobs in Singapore, the planned site for the car plant.
The vehicle project was part of a £2.5bn ($3bn) global investment push into new technology, including artificial intelligence, robotics and batteries.
According to theFinancial Times, Mr Dyson told staff that the company had tried to find a buyer for the project but had “unfortunately, been unsuccessful so far”.
The company claims it will use part of the £2.5bn fund to fuel business expansion in Singapore as well as other global locations.
Dyson’s global automotive team is made up of 523 people, with 498 based at a research and development centre in Wiltshire, England. Twenty two staff are based in Singapore.