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Always to remove female symbol from its sanitary pads

By Charlotte Ricca

Proctor and Gamble says redesigned products ‘more inclusive of transgender and non-binary customers’

Always to remove female symbol from its sanitary pads

Proctor and Gamble are removing the female symbol from their Always sanitary products packaging to be more inclusive of transgender and non-binary customers.

The US-owned multinational will redesign the wrapper without the Venus symbol, commonly associated with women.

Transgender activists have called for the change, stating that not all people who menstruate are women, and not all women menstruate.

The company said in a statement: “For over 35 years Always has championed girls and women, and we will continue to do so. We’re also committed to diversity and inclusion and are on a continual journey to understand the needs of all of our consumers.”

Procter and Gamble said the new design is consistent with routine assessments of their products and packaging that takes into account a “variety of inputs including in-depth consumer research, to ensure we are meeting the needs of everyone who uses our products”.

The change takes effect in 202 and only applies to the pad wrapper. “It does not impact the outer packaging/box or brand visual identity,” the company said.

Procter & Gamble
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