Sky launches $2m zero-waste shopping deliveries
Loop will launch UK reusable packaging service next year with Tesco as partner
Sky TV’s impact investment fund, Sky Ocean Ventures, has made its largest investment to date with a $2m (£1.5m,€1.7m) plan to deliver products in reusable packaging.
The service, called Loop, is a shopping service designed to “transform the world’s reliance” on single-use plastic by “closing the loop on waste” and creating a “circular economy”.
Set to launch in the UK with Tesco in 2020, household products will be delivered to customers in reusable containers that are collected, cleaned, refilled and reused or recycled.
Sky Ocean Ventures is part of Sky’s Bigger Picture initiative and is the solutions arm of the Sky Ocean Rescue campaign, which deals with issues affecting oceans and aims to inspire behavioural change.
An initiative from US recycling business TerraCycle, Loop will become Sky Ocean Ventures’ 17th investment as the £25m fund continues to assist companies addressing the overuse of plastics.
Some of the world’s largest companies including P&G, Nestlé, The Body Shop and Unilever have signed up. Products are already available through Loop in the US and France, where customers can have Häagen-Dazs ice cream delivered in reusable steel containers, alongside Pantene shampoo bottles made of durable aluminium.
Sky aims to eliminate all single-use plastics from its business, products and operations by the end of 2020.