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Amazon trims grocery delivery fee in Germany

By Elena Berton

The US company cuts delivery fees for groceries and allows Prime members to pay per order as it battles with local supermarkets

has trimmed the delivery fee for fresh groceries in Germany as it battles the dominance of local stores like Aldi and Lidl.

In addition to lowering delivery charges and membership charges, Amazon will allow Prime subscribers to pay per order instead of committing to a monthly membership, the US company said.

Prime members in Germany will now pay €5.99 (£5.13) per delivery without having to sign up for a separate Fresh membership (now €7.99 per month, reduced from €9.99).

The move follows the announcement last month that Amazon would remove its grocery delivery charge for Prime members in the US and combine its AmazonFresh and Whole Foods Market ordering on a single site.

Amazon launched its Fresh service in 2007 in Seattle and expanded it to Germany, its second biggest market, in 2017, but still only delivers in Berlin, Potsdam, Hamburg and Munich.

Deutsche Post said in August it would no longer deliver fresh food in Germany for Amazon as growth in fresh grocery e-commerce had been disappointing.

Grocery is one of the fastest-growing businesses at Amazon, which paid $13.7bn (£10.7bn) for Whole Foods Markets in June 2017 to learn about the grocery business so it could convert grocery consumers to online shopping.

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