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Cyber Monday sales reach record $9.2bn in the US

By Lawrence Gash

Amazon announces its most successful shopping day ever

2019’s Cyber Monday, the online equivalent of Black Friday, was the most successful on record with US sales reaching $9.2bn (£7bn) according to Adobe Analytics. Like Black Friday, during Cyber Monday retailers offer unusually reduced prices in an effort to encourage consumer spending.

The analytics firm tracked the web transactions of 80 of the leading 100 internet retailers in America. It found that Cyber Monday online spending was up 16.9 per cent on 2018, with Americans spending an estimated $11m (£8.4m) every minute from 11pm Eastern Time to midnight.

Unsurprisingly Amazon led the way in terms of online sales figures. The online behemoth announced that 2019’s Cyber Monday was the biggest day in the company’s history. Although it rarely gives exact sales figures Amazon stated that Americans ordered “hundreds of millions” of products throughout the Thanksgiving holiday between Thursday and Monday.

The most popular toys identified by Amazon were the same as those identified by Adobe Analytics. Best sellers included Frozen 2 toys, NERF products, LOL Surprise Dolls, and the Nintendo Switch.

The other top items identified by Adobe were the DNA testing kit from 23andMe and Apple’s latest Airpods.

Whole Foods gave Jeff Bezos another reason to be happy. The organic food chain, which is owned by Amazon, broke its all-time record for turkeys sold during the Thanksgiving season for the third year in a row.

Although the likes of Jeff Bezos and other retail executives may welcome the boom in Cyber Monday sales, retail employees may lament the comparative decline in Black Friday in-store sales. Brick-and-mortar store sales on Black Friday fell 6.2 per cent compared with last year according to initial data from ShopperTrak.

FURTHER READING: American shoppers are expected to drop a record $4.4bn online on Black Friday

FURTHER READING: Black Friday is a field day for fraudsters, says security expert FICO

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