Peloton launches new apps for Apple Watch and Amazon Fire TV
Peloton’s new app for Apple Watch will make it easier for users to get workout metrics on the go
Peloton has launched two new apps, one for Amazon Fire TV and one for Apple Watch, the company said in a blog post.
Peloton sells a combination of connected exercise machines and fitness classes to around 1.6 million people with a goal to “unite the world through fitness”.
Peloton built out an Apple Watch app so that users can get metrics about their workouts by looking at their wrist.
With the latest Peloton App for iOS on iPhone, the user’s watch will automatically start tracking metrics once they have started a workout on their phone.
At the same time, Peloton is also coming to Amazon’s Fire TV streaming devices and smart televisions across the US, the UK and Canada.
Fire TV users will be able to access the Peloton App directly on their TV at home where they will have access to all of Peloton’s workouts from strength, yoga, stretching and meditation workouts, in addition to cycling and running without the need to cast from a phone or tablet.
Peloton charges $39 (£30, €35) per month for a subscription to classes that are streamed to the equipment’s built-in screens.
The company is also looking to expand its subscription base by cutting prices for the membership down to less than $13 per month.
Earlier this week, shares of Peloton fell more than 9 per cent after receiving backlash to a new 30-second holiday ad, which features a man giving a woman a Peloton Bike for the holidays, which drew criticism of sexism and parodies on social media and comparisons to “Black Mirror.”
This erased nearly $942 million from Peloton's market value in a single day, bringing the company's market cap to roughly $9.4 billion. This was the biggest single-day drop for the company since October.
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