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Swiss fintech Amun to expand in Europe

By Charlotte Ricca

Firm to offer ETPs to European retailers

Swiss Fintech Amun AG has been given the go-head to expand its crypto-based financial products into Europe.

Following approval from the Swedish Financial Supervisory Authority, Amun can now market its exchange-traded products (ETPs) to retail clients throughout the European Union.

The firm currently offers ETPs with cryptocurrencies forming the underlying asset – including Bitcoin, Ether, XRP, Bitcoin Cash, BNB and Tezos. However, they are limited to the SIX Swiss Exchange, BX Swiss and Germany’s Boerse Stuttgart.

This announcement means retailers throughout Europe will now be able to trade using Amun’s crypto and blockchain products.

“The combination of strong demand for ETPs in Sweden – especially in crypto assets – among private investors and institutional clients and our strong expertise in these product categories create ideal conditions for Amun’s entry into the Swedish and European Union markets for ETPs,” said Amun’s president Ophelia Snyder.

Founded in 2018, Amun has played a vital role in the expansion of Switzerland’s own crypto offerings. The company has launched several world-firsts, including the first listed crypto index (HODL) in November 2018.

Amun now has nine crypto ETPs and has over $55 million in AuM in total listed and planned ETPs. Its headquarters are in Zug, but it also has offices in Zurich, Berlin and New York.

Snyder said their mission is to help investors across Europe “more safely, cost effectively and easily invest in crypto asset classes through our crypto ETPs”.

“We are committed to maintaining the highest standards of professionalism and look forward to continuing a productive and collaborative relationship with new and existing partners in Sweden and the rest of the European Union.”

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