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Porsche defies gloom with record sales in 2019

By Elena Berton

The German sports car manufacturer reported record deliveries last year and predicted its first all-electric car would drive further growth in 2020

Porsche defied the widespread auto industry gloom with record sales in 2019. It also predicted further growth in 2020 thanks to strong demand for the Taycan, its first all-electric car, and the launch of new models.

The German sports car manufacturer said worldwide deliveries rose 10 per cent to 280,800 cars in 2019, driven mainly by the Macan and Cayenne sport utility vehicles.

“We are optimistic that we can maintain the high levels of demand in 2020 – also thanks to a host of new models and full order books for the Taycan,” Detlev von Platen, member of the executive board for sales and marketing, said in a statement.

The strongest growth came from Germany and Europe, where Porsche generated sales of 15 per cent in both markets.

The Stuttgart-based company, the most profitable unit of auto giant Volkswagen, also recorded improved sales in its two largest markets.

In China, it handed over 86,752 vehicles to customers, an increase of 8 per cent compared with 2018, while in the US it grew its delivery figures by 8 per cent to 61,568.

Porsche is betting on the Taycan, which challenges Tesla’s Model S, to spearhead Volkswagen’s multi-billion euro expansion into the electric car sector.

FURTHER READING: Tesla unveils record deliveries in Q4

FURTHER READING: Volkswagen to produce 1.5m EVs by 2025

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