NFL star Gronkowski partners with crypto platform Voyager

Gronkowski joins his Tampa Bay Buccaneers teammate Tom Brady in the crypto sphere

Rob Gronkowski                                 
Rob Gronkowski attends The Players’ Tribune multimedia sports platform launch party – Photo: Shutterstock
                                

Rob Gronkowski, nicknamed “Gronk”, a tight end for the National Football League (NFL) team the Tampa Bay Buccaneers and four-time Super Bowl champion, has announced a partnership with US-based cryptocurrency platform Voyager.

The deal includes Gronkowski becoming a brand ambassador, shareholder and holder of the Voyager Token (VGX)

The idea behind the partnership is to “bring crypto investing to the mainstream – making it accessible, useful, engaging and entertaining”.

Dog show

Gronkowski tweeted a video in which the NFL player says: “I wanted to be the best at crypto.” The video sees Gronkowski hanging out with a Shiba Inu dog, a reference to dogecoin.

This is Gronkowski and Voyager's first joint campaign, and is called “New Best Friend”, as the Shiba Inu plays the role of Gronkowski’s pal. Voyager and Gronkowski plan to release more campaigns on Twitter and Instagram, including so-called Crypto Clues, in the future.

A non-fungible token (NFT) will also be released later in the year through Voyager to benefit the Gronk Nation Youth Foundation, which is “dedicated to inspiring youth to reach their maximum potential through sports, education, community and fitness”.

Not Gronk’s first time in crypto space

In March this year, Gronkowski became the first professional football player to launch his own series of NFTs, which commemorated his four championship wins.

Additionally, a single special edition “crown jewel” NFT was released, which depicted Gronkowski’s career highlight.    

The NFT collection sold for 830 ether (equivalent to $2.8m, £2.02m).

Brady and Gronkowski: Tampa Bay Buccaneers crypto players

The Tampa Bay Buccaneers now have two players who are active members of the digital asset forum. Tom Brady, quarterback for the team and Gronkowski’s teammate, is also well known in the crypto arena.   

Brady inked an endorsement deal in June with FTX, a crypto derivatives exchange. Brady has also added red laser eyes to his Twitter profile picture, which is a trend among bitcoin bulls who believe the lead crypto will continue to soar in price.

“I can't think of a better person to have as our brand ambassador”

Stephen Ehrlich, CEO and co-founder of Voyager, said: “Rob Gronkowski is a great athlete, and an even greater human being. Hes someone we all want to be friends with. I can’t think of a better person to have as our brand ambassador. When people hear something from Gronk, they know theyre getting the real deal. We also know that by working with Gronk, we are going to get our message out there and have a lot of fun.”

Gronkowski said:The Voyager app is so easy to use right from the start. It has a big selection of over 60 different coins and pays up to 12% annual rewards, depending on the coins you hold. When I looked at the competition, it seemed like a no-brainer. Together, Voyager and I are bringing crypto to everyone.”

This comes as the NFL told its teams in August that it cannot sell sponsorship deals to crypto trading firms for now. The same rule applies to teams selling their own non-fungible tokens (NFTs).

However, the NFL is allowing teams now to partner with companies who are a step removed from crypto trading firms.

Further reading: NBA star Stephen Curry becomes FTX global ambassador

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