OLP leader Raine Maida on first Proof of Fandom NFT platform

By Raffaele Redi
• Updated

The Canadian band is now on tour in the US, with a concert in New York City tonight

Our Lady Peace Stop Making Stupid People Famous Tour poster                                 
The band is rewarding fans going to their concerts with NFTs of backstage and concert moments - Photo: OLP
                                

Canadian rock band Our Lady Peace launched its first Proof of Fandom NFT platform. Leader Raine Maida explains to Currency.com what's behind the move.

The band, which has sold several million albums worldwide, is now on tour in the US for the Stop Making Stupid People Famous Tour.

Drrops is a platform merely based on the community. Here NFTs are not seen as an asset but as gifts, presents to our fan, and a way to connect with them and make them interact with each other,” he said in the interview with Currency.com.

The hybrid NFTs

The app, which lights up as fans enter the concert, allows the band to send gifts to ticket holders, and also has a merchandise section alongside the free rewards, so some of the NFTs comes as hybrids, providing fans with gadgets attached to the NFT itself.

“That is the technical part. We see all of them as hybrid NFTs in the sense that they are NFTs but digestible to all our fans. You don’t need to have a wallet for them, or you don’t have to be crypto literate,” Maida said.

According to recent statistics, over 90% of the population has poor knowledge about cryptos.

“We realised that talking with our fans. In my opinion, NFTs are at a too-early stage to work with them, so we decide to keep on releasing them, but, at the same time, rendering them more digestible and usable to our fans who could not be crypto enthusiast," he said, adding Our Lady Peace recently launched their NFTs on the platform S!NG.

“Obviously for NFT collectors, there is the possibility to resell them on the secondary market as they are NFTs,” he added.

Memorabilia tokens

In 2022, the band is going to drop "packs" with key moments from their shows before going onto the stage. The band is playing a concert in New York tonight (15 December). OLP’s leader explained how this will work.

“I feel that most of our fans want to keep these moments we are offering, like back-stages, jam sessions and key moments of our concerts, as memories of a unique moment spent with us.”

“We are trying to focus on the community part of the crypto environment. For example, if you meet a girl during our concert, you may find her through the app or you could eternalise your first kiss when receiving moments of our lives.”

“The other good point is that might we be wrong on a song tonight, we can send a live experience to our fans from Denver (the following date of OLP tour). But I am sure this will never happen,” he joked.

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