Porsche digitalises car sales in Germany

Porsche’s digital payment system to launch in Germany next year followed by the rest of Europe

Porsche is to open its own digital sales channel for immediately available new and pre-owned cars in the German market.

Alongside its 88 German Porsche centres, the sports car manufacturer’s customers will be able to buy a vehicle online, independently of time and place, the company said in a statement.

However, customer authentication and final conclusion of the contract will initially still take place in a Porsche centre.

Customers can access the product range via Porsche Germany’s website where they can reserve their desired vehicle and choose between cash purchase and leasing.

They can also obtain a no-obligation leasing offer from Porsche Financial Services.

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The payment is a flexible end-to-end solution and Porsche customers can also use their existing payment method connected to the Porsche ID to pay for the vehicle reservation.

More than 4,000 immediately available new and pre-owned vehicles can be ordered online at the launch of the digital sales channel with the offering to be extended in the following months, Porsche said.

This service will roll out Europe-wide after the launch in Germany in 2020.

Porsche is also launching digital retail in the US, with 25 of the 191 US Porsche dealerships currently offering in-stock new and certified pre-owned cars through an online pilot.

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