Real Madrid and FC Barcelona file joint metaverse trademark bid

This joint application was made despite the two clubs being rivals

Real Madrid logo covers part of the ground at the Stade de France, Paris, France in May 2022                                 
A crypto and metaverse trademark application has been jointly filed by rivals Real Madrid and FC Barcelona – Photo: Getty Images
                                

Real Madrid and FC Barcelona, two professional football teams which compete in the top Spanish league LaLiga, have jointly filed a crypto and metaverse trademark application.

The filing covers virtual reality gaming, virtual clothing, footwear and headgear as well as cryptocurrency transaction management software.

This joint application was made despite the two clubs being rivals. Any match where the two teams play one another is dubbed El Clasico.   

Mike Kondoudis, a United States Patent and Trademark Office (USPTO) licensed trademark attorney, revealed this news via Twitter.

FC Barcelona receive $100m from Socios.com for Web 3.0 plan

In early August 2022, FC Barcelona announced that blockchain-powered fan engagement and reward app, Socios.com will become a “strategic technology partner accelerating FC Barcelona’s blockchain, non-fungible token (NFT) and digital assets, and Web 3.0 strategies”.

Socios.com owner, Chiliz the global blockchain provider for the sports industry, invested $100m (£82m) to acquire a 24.5% stake in Barça Studios, the club’s digital content creation and distribution hub.

In a statement, Socios.com said: “The new partnership will enhance the club’s ability to deliver meaningful digital products to fans and build new long-term sustainable revenue streams.”

Barça Studios will be able to “draw on Socios.com’s extensive experience in blockchain technology to deliver utility that connects fans with the Club”, added the statement.

The $BAR Fan Token that was launched by Chiliz in February 2020 for FC Barcelona fans will, according to Socios.com, be the “key to unlocking” the new features Socios.com and Barça Studios build together.

Since 2020 more than $39m (£32m) of $BAR Fan Tokens have been sold. Holders of the Fan Token have access to exclusive discounts and promotions as well as the chance to earn unique rewards such as signed merchandise, VIP tickets and the chance to play on the pitch at Camp Nou, the home stadium of FC Barcelona.

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