Sony Music files trademark application for NFT-backed services
The application was filed with a Columbia Records logo, with plans to use it for NFT-backed media
Sony Music has filed a new trademark application to enable the media company to provide NFT-backed services and use digital assets and NFTs for music production and distribution services.
Trademark attorney Mike Kondoudis shared the news via Twitter, saying that the firm has filed a trademark application for the Columbia Records logo with plans to use it for NFT-backed media, music and podcast production, artist management, and music distribution services.
Kondoudis said: “SonyMusic has filed a trademark application for the Columbia Records logo, claiming plans to use it for, NFT-backed media, music and podcast production, artist management, music distribution services… and more!”
Greater access through NFTs
The move is intended to help Sony tap into the NFT space and use digital collectibles as a way to grow its userbase and enable fans to get closer to musicians by providing a direct connection through NFTs.
Last month Sony announced what seemed to be a soft introduction to NFTs via its PlayStation brand, after confirming the launch of its rewards program, PlayStation Stars, which allows users to collect rewards in the form of “digital collectibles”.
Sony confirmed that the rewards will be “digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment.”
Sony is not the first major record label to emerge into the NFT scene. Universa announced earlier this year that it would partner with Curio, an NFT platform for entertainment brands and musical artists, to provide licensed music NFT projects.
Universal confirmed in a press release: “With Curio, our labels will have a secure and dedicated platform to host these premium projects and provide new opportunities for collectors and fans from around the world to acquire unique pieces, inspired by their favorite artists and labels.”