Southampton FC unveil as training kit partner wants to “help users learn about cryptocurrency” as the sector grows

The logo of Premier League football club Southampton FC                                 
Southampton FC logo – Photo:Shutterstock

Premier League team Southampton Football Club (FC) announced that the free educational platform has become the team’s official training kit partner. will feature on the club’s training kit for both the first and B team for the 2021/22 season. The team wore the training uniform for the first time on Sunday 26 September prior to their game against Wolverhampton, which they lost 0-1.  

The educational website states it will “help users learn about cryptocurrency, with simple, relevant and engaging content”. The site is a non-profit partly funded by, an online crypto gambling brand, which is currently the Saints main club partner. believes as numerous people are introduced to crypto by reading stories of how others have made millions from digital money, it wishes to be up front about the risks involved with crypto investing. It encourages people to learn about cryptocurrencies before getting financially involved.

“Keeping pace with new technologies is increasingly tough”

Sarah Batters, director of marketing and partnerships at Southampton FC, said: “We are proud to be partnering with, a non-profit crypto education platform that is providing opportunities to learn about blockchain and crypto, during a time when the sector is growing exponentially.

“Keeping pace with new technologies is increasingly tough, so we support’s mission to give confidence and foundational knowledge to those wanting to interact with cryptocurrencies or blockchain in the future.”

Roman German, chief product officer at Yolo Group, the crypto gaming company that owns, said they were also proud to be a partner “to spread the word about the positive impact crypto can have”.

He said: “We believe in the power of cryptocurrencies and blockchain technology to improve the lives of millions of people around the world, and the first step towards this is education.

German added that whether new to the concept or developing their knowledge of blockchain, people could use the resources during research to become better prepared to take part in the financial revolution.”

Watford FC and dogecoin

In August, Watford FC announced its shirt sleeve sponsor for the 2021-22 season would be dogecoin. The deal is part of a sponsorship arrangement with gambling company that is said to be worth in the region of £700,000.

This is not the first time the Premier League football club has dabbled in the crypto space. In 2019, Watford had the bitcoin logo on its shirt sleeve as part of a sponsorship deal with

Also, in August, National League South's Slough Town FC announced that Koda, a UK cryptocurrency, would be the team’s new sponsorship partner after signing a two-year deal.

The deal put the Koda logo on the front of the club’s men’s and women’s first team shirts, as well as the women’s second team shirt, for seasons 2021/22 and 2022/23. A unique QR code is displayed on the arms of the shirts.

Further reading: Inter Miami CF makes crypto firm XBTO front of shirt sponsor

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