Spain’s LaLiga football league partners with’s belief is to transition passive fans to active fans which is vital to the future of sport

LaLiga becomes first football league to partner with – Photo: Shutterstock

LaLiga, the top professional division of the Spanish football league system, has partnered with, the fan engagement and reward app powered by Chiliz, the global blockchain providers for the sports industry.

LaLiga is the first major football league to partner with The pair will work together to create “new opportunities for the league’s more than 800 million global fans to engage actively with the brand through the platform’s cutting-edge blockchain technology solutions.”

This move makes a global fan engagement partner of LaLiga.

The partnership between the two will give fans “regardless of where in the world they are based” the ability to get closer to their football heroes and give them access to “official products, signed jerseys, free tickets and once-in-a-lifetime opportunities”. central belief is to transition passive fans to active fans is essential to the future of sport.

Premier League and

Five Premier League Football Clubs have signed a partnership with Chiliz and unveiled a new Fan Token via

They are Aston Villa with the $AVL Fan Token, Leeds United with the $LUFC Fan Token, Everton with the $EFC Fan Token, Arsenal with the $AFC Fan Token and Manchester City with the $CITY Fan Token.

More than 40 global sport organisations across 20 different countries and several different sports have launched their official Fan Token on the app. This list includes LaLiga clubs like FC Barcelona, Atlético de Madrid and Levante UD.

LaLiga partners with Sorare to launch NFTs for all its players

LaLiga last week partnered with French non-fungible token (NFT) football trading card game developer Sorare to launch NFTs for its players.

All 20 teams in the LaLiga will be offering NFTs for every player in the league.

According to LaLiga this will give fans for the first time the chance to “freely trade and play with digital cards of players”. Sorare’s mission is to build “the game within the game” and plans to partner with every one of the world’s top 20 football leagues by the end of 2022.

Bayern Munich, Juventus and Liverpool already have NFTs on the platform.

“For us it's a way of getting closer to fans and offering them new experiences”

Regarding the partnership, Oscar Mayo, executive director of LaLiga, said: “At LaLiga we are pleased to partner with, one of the global leaders in fan engagement solutions for the sports industry. Thanks to this agreement, all our fans around the world will be able to connect more actively with their favourite players and teams. For us it's a way of getting closer to them and offering them new experiences.”

Alexandre Dreyfus, founder and CEO of, said: “We are very excited and proud to be partnering with LaLiga, one of the biggest brands in global sports, with over 800 million fans around the world, and home to legendary clubs that have helped write the history of football.

"The LaLiga partnership will allow us to take another step forward in our mission to bring about a new era of global fan engagement, where fans are no longer spectators, but empowered, active participants.

“It is no coincidence that LaLiga has become the first major European football league to partner with Over the past few years, they have earned a reputation for being one of the most innovative brands in sports, leading the way for organisations worldwide in terms of embracing innovation and leveraging new technologies. This partnership is yet another demonstration of their boldness and leadership.”

Further reading: Chiliz announces partnership with FTX to list Fan Tokens

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