Spider-Man NFTs drove AMC to second highest one-day ticket sale

By Raffaele Redi

AMC recorded the single busiest ticket sales day since cinemas reopened

The largest cinema company in the world, AMC Theatres, experienced its second-busiest ticket sales day for a single movie title in the company’s entire history, fuelled by an NFT promotion.

The company said a key driver of ticket sales was the collaboration between AMC and Sony Pictures to offer the first-ever NFT promotion by a major theatrical exhibitor, with all 86,000 Spider-Man NFTs fully allotted.

The rush to buy tickets for Spider-Man: No Way Home on Monday 29 November made it the single busiest ticket sales day since AMC movie theatres started reopening during the summer of 2020 from their initial coronavirus shut-downs in March 2020.

AMC’s sales for the latest Spider-Man release came within 1.5% of the all-time single-day record set by Avengers: Endgame in 2019.

“You were right when so many of you suggested movie-themed NFTs. Our Spider-Man NFT is a key reason why No Way Home generated the second-highest one day ticket sales in AMC’s entire history!”, tweeted AMC CEO Adam Aron.

The NFT promotion

The company made available a limited quantity of up to 86,000 NFTs for AMC Stubs Premiere, A-List and Investor Connect members, with one NFT being given per qualifying member.

To qualify, members had to be among the first 86,000 to buy their opening-day tickets, or in the case of AMC Stubs A-List members, the first to reserve their seats, at any US AMC Theatres locations.

The company said the Spider-Man NFT can be redeemed at a dedicated site operated by WAX, the most-used blockchain in the world, processing 15 million transactions daily and the first certified carbon-neutral blockchain.

The movie Spider-Man: No Way Home opens exclusively in movie theatres on 15 December in the UK and 17 December in the US.

At around 13:00 GMT, AMC Entertainment was trading up 2.1% at $34.65 in the New York Stock Exchange pre-market session after closing 7.8% lower yesterday.

Further reading

The material provided on this website is for information purposes only and should not be regarded as investment research or investment advice. Any opinion that may be provided on this page is a subjective point of view of the author and does not constitute a recommendation by Currency Com Bel LLC or its partners. We do not make any endorsements or warranty on the accuracy or completeness of the information that is provided on this page. By relying on the information on this page, you acknowledge that you are acting knowingly and independently and that you accept all the risks involved.
iPhone Image
Trade the world’s top tokenised stocks, indices, commodities and currencies with the help of crypto or fiat
iMac Image
Trade the world’s top tokenised stocks, indices, commodities and currencies with the help of crypto or fiat
iMac Image