Spider-Man NFTs drove AMC to second highest one-day ticket sale
AMC recorded the single busiest ticket sales day since cinemas reopened
The largest cinema company in the world, AMC Theatres, experienced its second-busiest ticket sales day for a single movie title in the company’s entire history, fuelled by an NFT promotion.
The company said a key driver of ticket sales was the collaboration between AMC and Sony Pictures to offer the first-ever NFT promotion by a major theatrical exhibitor, with all 86,000 Spider-Man NFTs fully allotted.
The rush to buy tickets for Spider-Man: No Way Home on Monday 29 November made it the single busiest ticket sales day since AMC movie theatres started reopening during the summer of 2020 from their initial coronavirus shut-downs in March 2020.
AMC’s sales for the latest Spider-Man release came within 1.5% of the all-time single-day record set by Avengers: Endgame in 2019.
“You were right when so many of you suggested movie-themed NFTs. Our Spider-Man NFT is a key reason why No Way Home generated the second-highest one day ticket sales in AMC’s entire history!”, tweeted AMC CEO Adam Aron.
The NFT promotion
The company made available a limited quantity of up to 86,000 NFTs for AMC Stubs Premiere, A-List and Investor Connect members, with one NFT being given per qualifying member.
To qualify, members had to be among the first 86,000 to buy their opening-day tickets, or in the case of AMC Stubs A-List members, the first to reserve their seats, at any US AMC Theatres locations.
The company said the Spider-Man NFT can be redeemed at a dedicated site operated by WAX, the most-used blockchain in the world, processing 15 million transactions daily and the first certified carbon-neutral blockchain.
The movie Spider-Man: No Way Home opens exclusively in movie theatres on 15 December in the UK and 17 December in the US.
At around 13:00 GMT, AMC Entertainment was trading up 2.1% at $34.65 in the New York Stock Exchange pre-market session after closing 7.8% lower yesterday.