Super Bowl ad slot bought by Crypto.com

This marks the second crypto company to buy an ad slot for the Super Bowl 2022

Closeup of American football on the field                                 
A 30-second long advert during the Super Bowl is rumoured to cost at least $6.5m – Photo: Alamy
                                

Cryptocurrency platform Crypto.com has bought an ad slot at the next Super Bowl in February 2022.

Crypto.com informed the Wall Street Journal (WSJ) of its decision to buy an ad slot at the Super Bowl 2022, however, it did not disclose how much the company paid for the ad space.

NBCUniversal, an American multinational mass media and entertainment conglomerate corporation owned by Comcast, is selling a 30-second long advertising spot during the Super Bowl for at least $6.5m (£4.85m).

In 2021, the same length of advertising space was being sold for about $5.5m.

The Super Bowl is the annual championship game of the National Football League (NFL). It has served as the final game of every NFL season since 1966. In 2021, the Super Bowl had an audience of 96.4 million viewers.

Crypto “not just a fad”

Steven Kalifowitz, chief marketing officer at Crypto.com, said: “There’s a lot of people saying crypto is a fad, just the way they said the internet was a fad. Crypto is really the basis of the next version of the internet.

“Crypto genuinely is for everybody. Going into different sports just allows me to reach everybody where they are. Super Bowl is just one more step into that, where it’s as mass as you get.”

Crypto.com and FTX

In October, cryptocurrency derivatives exchange platform FTX also bought an ad slot for the Super Bowl in 2022.

Sam Bankman-Fried, founder and CEO of FTX, said: “Our message throughout this year has been that crypto is safe, accessible, and ready for the mainstream. We’re inviting everyone to check it out, and here to help them on their journey. There is no bigger, more mainstream event to share a message like that than the Super Bowl.”

The FTX CEO also believes that sports fans are twice as likely to know about cryptos than non-sports fans, with avid sports fans  three times as likely to have knowledge.

In July, Currency.com reported that when it comes to crypto adoption, the sports industry moves “quicker” than other mainstream businesses.

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