Susan Sarandon auctions off jacket from Bad Moms via NFT

By Raffaele Redi

cocoNFT’s mobile-first crypto and NFT platform to turn social media posts into minted NFTs

Portrait of Actress Susan Sarandon                                 
Susan Sarandon NFT – Photo:

The winner of the first Susan Sarandon NFT auctioned off will also receive the iconic jacket she wore as Isis Dunkler in ‘A Bad Moms Christmas’.

The NFT picture directly from the climate activist and Academy Award winning actress’ Instagram feed will be sold to celebrate the launch of cocoNFT, a mobile-first crypto and NFT platform providing creators with the ability to turn their social media posts into minted NFTs. Sarandon and the platform will donate proceeds from this auction towards, an organisation in support of climate lawyer Steven Donziger’s defence fund.

“cocoNFT helps content creators get involved in the NFT space and monetise their social feeds,” says Reid Robinson, co-founder of cocoNFT. “Partnering with Susan Sarandon to launch her first-ever NFT for special auction, and help raise money for Steven, shows what’s possible for content creators leveraging cocoNFT and the role they can play in the NFT space.”

Susan Sarandon NFT or ‘whatever you want to call it’

The Sarandon NFT is actually an Instagram post recalling climate activists to act.

“This post is officially an NFT. Digital art, NFTs...whatever you want to call it, it is a permanent fixture on the blockchain. And if you had told me a year ago that I would be creating NFTs, I would have said, “what’s an NFT?” Now I see the incredible power they have to change the landscape of charitable giving”, she wrote.

“cocoNFT is helping me auction off this photo directly from my Instagram feed. The proceeds of this auction will go towards the exoneration of Steven Donziger, who has been wrongfully disbarred and faces up to six months in prison for his fight for environmental justice. Old methods won’t fix future problems, and because we have to do everything in our power to protect the environment, I’m calling on you too,” she added.

Past experiments with NFTs from feeds

Susan Sarandon’s instagram picture is not the first piece of social media output to be sold as NFT. The idea seems to have been originated by Twitter CEO, Jack Dorsey.

Back in 2006, Dorsey sent out his very first tweet, which simply said,“just setting up my twttr”. In March 2021, that tweet fetched a staggering $2.9m as he sold it as an NFT.

Tesla CEO, Elon Musk, also almost got in on the NFT game, but ultimately decided against it this time. Initially tweeting a short clip featuring a song, he wrote in the tweet, that he would be selling as an NFT, he later backtracked, writing in another tweet: “Actually, doesn’t feel quite right selling this. I will pass”.

Further reading: Dormant crypto and NFT wallets: an untapped capital market

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