The Jim Henson Company to launch NFTs based on the film Labyrinth
Labyrinth inspired NFTs will be released in early 2022
The Jim Henson Company, a leader in family entertainment, has partnered with VeVe, a mobile-first digital collectibles platform, to release non-fungible tokens (NFTs) based on the 1986 movie Labyrinth.
The Jim Henson Company CEO is television and film producer Lisa Henson, daughter of company founder Jim Henson (1936 – 1990), who created The Muppets in the 1960s and co-directed Labyrinth.
Investors will be able to purchase the Labyrinth inspired NFTs through the VeVe app, which is available to download on the App Store and Google Play.
Labyrinth, an “iconic” fantasy film
Melissa Segal, who oversees consumer products for The Jim Henson Company, said: “After 35 years, Jim Henson's Labyrinth is still beloved and respected as one of the unique and groundbreaking films of its era. It's a perfect tribute to have fans of this innovative production celebrate Labyrinth's anniversary with this incredible line of must-have NFT collectibles.
“Partnering with VeVe for The Jim Henson Company's first-ever NFT release allows our dedicated and ever-growing fanbase to connect with the film's cast of characters in an entirely new and engaging product landscape.”
Dan Crothers, chief operating officer (COO) and co-founder of VeVe, said: “Labyrinth is one of the most iconic fantasy films of all-time, so we jumped at the opportunity to partner with The Jim Henson Company on a series of digital collectibles from the film. Our community of collectors is going to love displaying these in their virtual showrooms for all to see.”
VeVe and Marvel Month
During August, which was dubbed "Marvel Month", VeVe partnered with Marvel to launch NFTs for the comic book brand, which included Spider-Man, Captain America, the Fantastic Four and various Marvel comic books such as The Amazing Spider-Man #1.