SINA Corporation, through its subsidiaries, operates as an online media company in the People's Republic of China. It operates SINA.com, an online brand advertising portal that provides region-focused format and content, including multimedia news; business news coverage and personal finance columns; sporting events news; automobile-related news; entertainment news and events; technology updates; interactive video products, such as news, sports, entertainment, and education; and education, digital, fashion, eLadies, luxury, health, collectibles, travel, and other interest-based channels. The company also offers SINA mobile, a mobile portal, which provides news information and entertainment content from SINA.com for mobile users in mobile browser and application format. In addition, it operates Weibo.com that offers self-expression products to enable users to express themselves on Weibo platform; social products to promote social interaction between users on Weibo platform; discovery products to help users discover content; notifications, games, VIP membership, and mobile apps; advertising and marketing solutions; and tools and application programming interfaces. Further, the company offers MVAS, which allow users to receive news and information, download ring tones, mobile games and pictures, customize caller ring back tones, and participate in dating and friendship communities. It also provides eReading, a one-stop shop for book reviews; and online payment, data licensing, and enterprise services. SINA Corporation was founded in 1997 and is headquartered in Beijing, the People's Republic of China.
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