UEFA Intertoto Cup winners to launch Fan Token on Socios.com

The Serie A Italian football club, Bologna will be launching the $BFC Fan Token

Football with nations teams flags                                 
Football with nations teams flags - Photo:Shutterstock

Bologna Football Club (FC), an Italian football club based in Bologna that plays in the Serie A division, the top league in Italian football has signed up to a partnership with Chiliz, the global blockchain providers for the sports industry, and will be unveiling a new Fan Token via fan engagement and reward app, Socios.com.

The Union of European Football Associations (UEFA) Intertoto Cup winners and seven-time winner of the Serie A League will be launching the $BFC Fan Token on Socios.com. The UEFA Intertoto Cup was held for clubs that failed to qualify for the UEFA Cup with the tournament being abolished in 2009. Chiliz said details on when the token is to be launched will be “revealed shortly”.

The $BFC Fan Token will give Bologna fans the chance to “vote on a number of initiatives by taking part in interactive polls that will run on the Socios.com app”. Holders of the token will also be able to play against other fans from around the world in games, competitions and quizzes to compete in global leader boards where they can earn real-life and digital club-related benefits and experiences.

It will also give access to club-related content and experience Socios.com’s geo-location, augmented reality (AR) feature ‘Token Hunt’.

Socios.com vs Binance

On 3 October Bologna played S.S. Lazio as both Italian teams are in the Serie A League. Bologna won the match 3-0, S.S. Lazio announced on 13 October that it is the first club to sign up to the Binance Fan Token Platform. Binance also became the main football shirt sponsor for Lazio and the Italian team’s fan token will be called $LAZIO.

The $LAZIO will be issued on the Binance Launchpad and “take the club’s brand to the next level and create a more meaningful fan engagement experience for the club’s supporters – through unique and engagement-based rewards, interactivity and gamification”, according to crypto exchange Binance.

Initially, the $LAZIO will only be made available to Binance users, but later the fan token will be available more generally via bank card purchases.

Over 90 major sporting organisations have partnered with Socios.com including FC Barcelona, Juventus, AC Milan, Manchester City and Arsenal.

“Together with Socios.com we intend to offer new opportunities to our fan base”

Christoph Winterling, commercial and marketing director of Bologna FC said: “We are very proud to announce this partnership with Socios.com. As a Club, we are always very attentive and proactive towards new technologies and innovation.

“Together with Socios.com we intend to offer new opportunities to our fan base around the world to interact in an innovative and creative way with our team.”

Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “We are delighted to welcome Bologna FC, a club with rich sporting tradition and one of the founding members of Serie A, to our growing roster of partners. We look forward to working together to create lots of new opportunities for their local and global fanbase.

"I encourage all Bologna FC fans to keep an eye on the club and Socios.com’s social media channels so they don’t miss the opportunity to join our global digital community of sports fans who, through fan tokens and the Socios.com app, are discovering the perks of being more than fans.

"Bologna FC is our fifth Serie A partner and we will be adding many more in this and other top competitions worldwide in the coming months as we consolidate Socios.com as the leading Fan Engagement platform for the world's biggest sporting organisations.”

Further reading: Esports group first in UK to launch Fan Token on Socios.com

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