You can now book a Euro theme-park holiday using bitcoin

By Raffaele Redi

Spanish resort PortaVentura World will accept bitcoin at the beginning of the 2022 season

People on a water ride at PortaVentura World resort in Spain                                 
PortaVentura World announced it is developing its own software so guests can use cryptocurrencies – Photo: Shutterstock
                                

You can now book a Euro theme-park holiday using bitcoin: the Spanish resort PortAventura World will be accepting the cryptocurrency in all its hotels at the beginning of the 2022 season.

The resort says there has already been a flurry of interest and many questions from guests. A PortaVentura spokesperson told Currency.com today: Since we announced that we would begin to accept bitcoin as a way of payment just a few days ago, our teams at the hotels have already begun to receive requests for information on this new form of payment that we shall accept in 2022." 

The initiative, part of a strategic project to increase digitalisation and innovation, is expected to start from the receptions of the six hotels in the resort. PortaVenura World announced development of its own software to handle cryptocurrencies as a means of payment.  The service could eventually be extended to other cryptos.

“In this way, guests who prefer this payment option will be able to carry out their transactions in a flexible, simple and secure way by using bitcoin. This has been chosen as the virtual currency that will be accepted in the initial stages,” said the company.

David García Blancas, managing director of PortAventura World, said the company was “deeply immersed in a process of digital acceleration with the aim of improving the experience of our visitors”.  The company  said cryptocurrency in commerce had become a trend,having been incorporated by internationally renowned companies in recent months in all fields”.

An agreement with LaLiga

The announcement followed the resort entering into a joint venture with Spanish football’s LaLiga to create The Beat Challenge. The first phase of the project will comprise a nationwide virtual game and a themed restaurant, shop and digital centre inside PortAventura World, to be launched during the 2021/2022 season.

As the company explained, the investment will be structured into three phases, with the first composed of an investment of €10m (£8.5m) covering digital experiences including a themed restaurant within the resort.

The second phase will include the design and development of a new LaLiga-themed attraction with an investment of €40m. In the final phase, as the company announced, a LaLiga theme park would be built within the PortAventura World resort using a further €100m investment.

As part of the joint venture a licensing agreement will be signed with PortAventura World for use of the LaLiga brand and the app. PortAventura World will gain exclusive rights in Europe and Russia under the terms of the 15-year licensing agreement.

The project “aims to provide new and innovative content to the 5.2 million annual customers of PortAventura World as well as over 115 million LaLiga fans”, said the company in a statement.

PortaVentura did not immediately respond to a request for further comment.

Crypto adoptions: Todos Medical

Elsewhere, Todos Medical, a medical diagnostics and solutions company with comprehensive product offerings, recently announced that it is now accepting Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), Bitcoin Cash (BCH) and Litecoin (LTC) as payment for the company’s proprietary 3CL protease inhibitor wellness products Tollovid and Tollovid Daily, which are aimed at boosting the body’s immune function. The company will accept the above cryptocurrencies when buyers choose Coinbase Commerce at checkout.

Gerald E Commissiong, president & CEO of Todos Medical, said: “The ability to accept widely utilised cryptocurrency is an important step as we broaden our marketing efforts around our novel 3CL protease inhibitor wellness products,” he added.

Further reading: Twitter now allows users to tip with bitcoin

 

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